Milan, the Italian and international capital of fashion together with London, Paris and New York. For many years now, the Lombard capital has been home to large and important events that present and promote fashion style around the world. Fashion Week, the headquarters of high fashion house, the prêt-à-porter and haute couture fashion shows: everything finds space, place and shape in the heart of the Milanese metropolis.
Not just fashion shows
To coordinate the activities of this which is one of the main voices for the economy of the country is the National Chamber of Italian Fashion which is based in via Gerolamo Morone a Milano. The body, which is a non-profit association, regulates and promotes the development of national brands, in Italy and abroad. The national chamber of Italian fashion represents over 200 companies that create not only clothes but also leather goods, accessories and footwear.
An induced that employs many people and moves billions of euros. Not only fashion shows: Milan is also the capital of fashion shops, jewelers 'and antique dealers' shops. Many collateral events take place in the ancient buildings of the center. To host events related to the world of fashion style, museums, cafes, cinemas and even bookstores also become exclusive locations.
The streets of luxury
In the center of the city, the streets of the Shopping more exclusive form what everyone calls the "fashion district" which is concentrated between corso Venezia, via Montenapoleone, via Manzoni and via della Spiga. Shopping lovers really come from all over the world to shop in the showrooms and boutiques of these streets, or just to admire the windows that are also creations of high design.
They are the 'fashion streets' of the great designers, the famous brands that the whole world envies us such as Armani, Versace, Valentino, Fendi, Prada, Dolce & Gabbana and many others. Names that have made and continue to make the history of fashion; expression of that "made in Italy" which imposes itself from one pole of the planet to the other.
Fashion Week
These days Milan hosts the Fashion Week dedicated to men's collections for autumn winter 2019/2020. A real marathon of style and trends. These are hectic days in which you don't stop for a moment: it's a rush from one fashion show to another, from one event to another. Ermenegildo Zegna's models opened the men's fashion week with the fashion show at the central station a few days ago.
The closing of the event was entrusted to Gucci with the special event “Motus presents MDLSX with Silvia Calderoni”. The Fashion Week will return from 19 to 25 February next with the autumn-winter 2019/2020 women's fashion shows that will reveal all the news for the next winter season. Milan Fashion Week does not stop at the catwalks, but goes further. There are countless events related to the fashion shows that attract thousands of people: professionals, buyers, journalists, an influencer, image consultants.
Sustainability, fashion and the future of the planet
Sustainability. In recent years, the National Chamber of Italian fashion has placed sustainability as one of the basic factors of the whole 'fashion system'. The goal is to rethink the future of the planet and of fashion thanks to a path that allows us to reach the highest standards of sustainability. Even 'in the fashion company' the production, environmental and social factors must safeguard the correct exploitation of resources and must guide the orientation of technological development.
In this process, the National Chamber of Italian Fashion has involved associates and operators representing the Italian supply chain fashion style. Always with this in mind, the intention is to support companies and craftsmanship excellence that invest in the development of new technologies applied to fashion. Entrepreneurial skills and innovation together, therefore, to maintain the leadership of luxury but also to safeguard the beauty of creation.
