In these days the first was presented at Palazzo Giacomelli in Treviso master on Made in Italy. This is a university course entirely dedicated to all Italian products and their enhancement. A unique and ambitious project that will support Made in Italy in the world.
A master on Made in Italy
The course is promoted and supported byUnindustria Treviso, From Confindustria Veneto and by many other companies in the area. The goal is to train young minds capable of making the most of Italian branded products. From gastronomy to high fashion, passing through technology: no sector will be excluded. However, the idea is not just to promote the object itself, but the concept of Italianness. Like? Taking care of several aspects ranging from communication to managing relationships with customers and sellers. In short, real ambassadors who will represent Italy in the world through its products.
The master is divided into two courses: one full time, focused on the development of all those specialized and transversal skills of the sector, e one featuring a series of seminars also open to entrepreneurs and managers from all over the world.
The third best known brand in the world
But why a master on Made in Italy? The answer is quite simple. It is in fact the third most famous brand in the world, right behind Coca Cola and Visa. The estimated value exceeds i 200.000 billion dollars e every year this figure grows. Furthermore, in the last decade, despite the crisis, the exports are on the rise, actually contributing to our local economic recovery. In 2016 alone, 417 billion worth of assets were sold. Dizzying numbers that inspired the creation of a master on Made in Italy, the first course in the world dedicated to a specific brand.
