Quantity and quality: with these two words we can perhaps summarize the 2016 of Made in Italy:. A few weeks ago we talked to you aboutincrease in homegrown exports, and how more and more countries bought our products. A research by the British institute Brand Finance on Nation Brands it also highlighted an increase in the value of our brand. In other words, the Italian product sells itself, and also sells well.
Research on nation brands
From gastronomy to pharmaceuticals, passing through the engine industry. In Italy everything is produced and sold, but quality is never put aside, quite the contrary. In 2016, Made in Italy is worth well 1.521 billion dollars, an increase compared to the 1.445 billion of 2015. Un + 5 % which allows the Italian brand to occupy the ninth position in the ranking of the 100 most profitable nation brands.
The solid Made in USA is confirmed in first position, with a turnover of 20.574 billion dollars (+ 4% compared to 2015). Behind it, far behind, the Made in China which is worth 7.087 billion (+ 12%). Germany closes the podium with a value of 3.882 billion, a slight decrease compared to 2015 with -7%. And in the queue? The cheapest national brands are Made in Cyprus and Cameroon, both with a value of 10 billion dollars.
Made in Italy
The Brand Finance studio has processed data from various international organizations and companies such as the World Economic Forum , fOf Intelligence. Analyzing the revenues over 365 days, the institute annually draws up the ranking with the 100 national brands dealt with. But Made in Italy is more than just a number. It is in fact the third best known brand in the world, after Coca Cola and Visa.
Officially born in the 80s to counter the growing falsification of products, Made in Italy is seen in the world as a real guarantee. This is thanks to the quality of the products, often made by companies and companies with a centuries-old history. A production system that has always aimed at quality and not quantity, focusing on specific sectors. Which? Obviously the agri-food, automotive, clothing and furnishing sectors. The famous ones Four A who see absolute excellence in Italian production.
