Snack with Nutella and Calabrian homemade bread, in particular with the good bread of Cerchiara which is an agri-food excellence. Pane e Nutella is a real project that Ferrero, producer of the famous spreadable cream, has put in place to enhance all the typical breads of the Belpaese.
Bread and Nutella
In practice, it is a journey through Italian regional taste and tradition: a project that Nutella carries out in collaboration with the University of Gastronomic Sciences of Pollenzo, a hamlet in the municipality of Cuneo in Piemonte. To discover the origins, the history, the characteristics of the selected breads, just connect to the dedicated hub on the website www.nutella.it, where you will find fact sheets, images and curiosities together with the best combinations for breakfast for each type. The promoters of the project process explain that “this initiative aims to celebrate the cultural richness and diversity of our country.
Telling the ancient art of bakers and the many varieties of bread we have in Italy: a journey of taste from North to South to rediscover our traditions". “These local specialties are the starting point for getting to know a story made up of men and women, agriculture and respect for raw materials – adds Carlo Petrini, president of theUniversity of Gastronomic Sciences of Pollenzo – The work done by the University in explaining the characteristics of the regional breads is part of a broader valorisation scenario. A journey that invites you to discover the gastronomic riches of our country”.
Cerchiara bread
This quality of bread produced in the town in the province of Cosenza is famous for its hump, also known as rasella. It is naturally leavened, cooked in a wood oven and keeps for several days without losing its fragrance, consistency and digestibility. Nutella he also chose the Calabrian pitta: a type of flat and round bread, very soft and with a hole in the middle. The study inherent in the project has made it possible to discover and tell the origins of each selected bread, the traditions associated with it and the characteristics that distinguish it.
The selected loaves have been included on the Nutella Italia website in a special section. Typical features are the subject of a communication campaign promoted by Ferrero throughout the national territory, in order to promote and enhance the products of the various territories. Satisfied the administrators of Cerchiara of Calabria who, always attentive to the promotion of the territory, have fully adhered to the academic initiative carried out by the University of Pollenzo. For this purpose, the use of the brand and other material useful for disseminating and promoting the initiative, which has a national value, has been granted.
(Images Nutella.com)
