Roberto Brazzale, a 61-year-old entrepreneur based in Vicenza, is introducing an innovative perspective into working landscape with a counter-current choice. His decision to integrate his former school friends and long-time friends into his company, who at the age of 60 had lost their jobs in sectors in crisis such as construction and goldsmithing, testifies to his confidence in the strength of experience and personal connections in business world.
Roberto Brazzale, a long tradition
La entrepreneurial tradition of the Brazzale family, which spans seven generations in the production of cheese and butter, is reflected in the opening of the doors of the company in Zanè, in the province of Vicenza, to welcome Roberto Brazzale's peers. The ritual of meeting at 10 to share a coffee, similar to what they did during their school years, has become a custom at the company office, creating a work environment based on old friendships.
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With a touch of humor, the company is jokingly described as “forbidden to anyone under sixty,” reflecting Brazzale's decision to create a team of eight employees, all around 60 years old, recruited in the last two or three years. These former colleagues, coming from sectors in crisis such as construction and goldsmithing, have found a new perspective in food industry, demonstrating considerable enthusiasm and dynamism. Brazzale proudly underlines the talent of his team: “We are all very good, we work with enthusiasm that we know how to convey. Dynamic, never tired, some are available 24 hours a day".
A look at the future
Looking to the future, the entrepreneur is targeting younger people. Point out the team's experience, skills and lessons to be passed on to new generations. Brazzale, again, reflects on the extraordinary possibility of working with lifelong friends, underlining that sometimes it feels like living in a French film.
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The relationship between them was created in adolescence and has remained unchanged, maintaining the same affection. They are the usual bad boys from 40/50 years ago, and according to him, you can't ask for more than working together with the same enthusiasm. Thanks to his unique vision, Roberto Brazzale is proving that friendship can be the key to entrepreneurial success even at 60 years old.
