The economic crisis is making itself felt and in the shopping basket Italians prefer simple foods and products at more accessible prices for ahealthy diet, rich in vegetables and with little meat. Inflation and high prices have repercussions on the quality and quantity of products purchased and Italians, as Coldiretti points out, are looking for more competitive prices and promotional offers.
Spending by Italians
In a context dominated by rising inflation but also favorably conditioned by search for lifestyles be sustainable e anti-waste philosophy, as well as from healthy foods good for health, Italians fill their shopping carts in search of essential, sustainable products at ever lower prices. An analysis of the current situation is made by Thermomix in relation to what Italians buy and cook. This is due to the fact that the Cookidoo guided recipe platform constantly monitors trends in preparations, offering a realistic feedback on current trends in the kitchen.
The Cookidoo Food Trends 2023 data for Italy tell us that the protagonists are now and will also be for the near future above all simple dishes. It is also interesting that the recipes that are prepared are always more vegetable based and less meat based sign that being flexiterian (semi vegetarian) is the dominant trend between food lifestyles. There is no shortage of steam cooking , contamination between culinary cultures, the so-called fusion cuisine.
Vegetables, legumes and some taste of meat
In the top 15 of Cookidoo Food Trends recipes based on vegetables and with less than 5 ingredients (including salt and oil) are trending. The Coop 2022 Report also confirms this: to cope with the rise in prices, 80 percent of Italians say they prefer essentiality and simplicity. With sustainability becoming a pillar of everyday life, Italians give more and more importance to their health. In line with the values of flexitarian diet, here the choice falls on ingredients with a lower environmental impact. In practice, there is a tendency to replace meat with vegetable proteins.
Even if it is not a true vegetarian or vegan regimen, it is certainly among the most widespread new eating habits. Among the most prepared recipes in Italy according to Cookidoo Food Trends we find simple contours but tasty as courgettes, sweet and sour peppers, main courses without meat such as hamburgers based on cauliflower, broccoli and chickpeas, but also vegetable creams, such as the red cabbage and broccoli soup with croutons. On the rise too the consumption of legumes. The crisis, therefore, is changing the habits of Italians at the table who, in order to make ends meet, still choose healthy and tasty products.
(Source Ansa / Photo archive italiani.it)
