Mauro Felicori is the best museum director in Italy for the past 2016. According to the well-known web magazine Art Tribune. The site draws up rankings every year. In this case the choice was easy, if not almost obligatory. For just over a year, Mauro Felicori has in fact been at the helm of the Royal Palace of Caserta, but he is already well known and loved throughout Italy. This is due to his tenacity, his humility and even a small scandal. The scandal did not interest the director of the museum as much as the trade unionists of the Royal Palace.
The director of the Palace and the wall of trade unionists
As soon as he arrived in Caserta, the director immediately got busy and started working without saving energy, so as to attract the attention of some trade unionists. According to these people Felicori was too present in the Palace. It was never quite clear what the problem was. Perhaps the staff felt too controlled or forced to do their duty. The news immediately bounced on the media, disgusting public opinion and immediately creating a general sympathy towards the museum director. Mauro Felicori in this sense embodies a managerial change that the public administration in Italy would be in great need of.
The Royal Palace of Caserta, a jewel that deserves to be seen
This story led to great publicity at the Royal Palace of Caserta, increasing the tourist presence from 497.197 visitors in 2015, to 683.070 in 2016. But these results are not only the result of media exposure. They are also and above all due to the daily work of the director and staff to improve many small things that make the difference. Increasing the number of bathrooms, taking care of the green of the parks, ensuring cleaning, are in fact all small things, but they are essential to make the museum a pole of attraction. But Mauro Felicori also has ambitious projects, such as soon reaching the milestone of one million visitors. Good job director.
