In a country where the economic crisis pushes our young people to emigrate, the craft sector still drives the job market. Italian fashion, whose turnover is always growing, cannot do without Italian workers. Experts and with the gift of creativity, the masters of Made in Italy are irreplaceable. And Bottega Veneta is the brand that leads the way in this sector.
The artisan Bottega Veneta
Born in Vicenza in 1966, Bottega Veneta produces leather masterpieces. On the other hand the word "workshop"In Veneto recalls the artisan's shop to indicate the peculiarity of the handmade manufacturing of the products. Acquired in 2001 by the brand Gucci for 156 million dollars, today it is part of the multinational Kering but the company shares would be worth nothing, in this as in other cases, without the Know How of Italian artisans.
Fashion weaving
Discreet luxury characterizes the company's products, so much so that women like Jacqueline Onassis or Empress Farah Diba. It is the first brand to remove the brand from products, to make it clear that the art with which bags, belts and shoes are made are recognizable at a glance. The artisans of Bottega Veneta, in fact, have developed a capacity for working leather, which make the accessory a work of art visible even to non-professionals.
Bottega Veneta and their initials printed
The advertising campaign in the 70s launches the slogan: "When your own initials are enough ". The company with intelligent marketing intends to emphasize the importance of personality. In fact, it is possible to engrave your initials and the international jet set will appreciate it very much.
The school of master leather craftsmen, the future of tradition
"Power is nothing without control". In fact, raw materials, drawings, projects are null without knowing how to master that art so inherent in Italians. So much inherent in our DNA that we are envied and little considered, often, by ourselves. We are so used to having it that it is taken for granted. Bottega Veneta has therefore embarked on a new path since the 2000s, aimed at training new artisans. Thus opens the School of the Master Pellettieri. A permanent laboratory, where students and new hires can train with the help of teachers and technicians who grew up in the company. Learning a craft trade is perhaps the answer to the demands of the job market.
Opportunities in the world of work
Leather processing also induces a large induced sector. Courses and training of new craftsmen are the requests that come from the world of work that offers many opportunities in this sector. There are several schools and academies, especially in Northern Italy, which organize internships, courses and workshops. Opportunities that can be seized by many creative young people. It is a sector that gives considerable space to those with skills as a designer, model maker or technician.
The weaving technique by Bottega Veneta
In these schools they learn techniques that are not exactly easy, such as the iconic art of weaving invented by Bottega Veneta. It consists in weaving leather straps, following a very precise design, to create a real fabric. It is an artisanal technique that requires a lot of manual force and two people to make about one and a half meters of processed product. Obviously, the prices of the final products certainly cannot be contained!
The quality of the raw materials
What distinguishes a luxury item is certainly the quality. Quality that starts from the use of first-rate materials, such as soft calfskin, reptile or crocodile leather. In fact, in the '70s a rigid "saddlery" leather was used for the bags which made the bags rigid and squared off, the artisans of Bottega Veneta then had the intuition to use the leather generally used for gloves, that of veal for example. The bags were so soft and supple, in other words: elegant. Obviously as you can imagine, the average price of these works of art always has many zeros. Nobility obliges.
Bottega Veneta is consolidated in the territory
Despite being owned by a giant like Kering, Bottega Veneta, like other Italian brands, intends remain rooted in the territory and invest in it. Like? With the expansion of Manifattura Veneta Pelletteria, 3 production plants based in Veneto and 100% owned by the Italian brand. By investing in new hires and staff training, the company demonstrates that it intends to maintain a strong relationship with the territory.
The creative directors
In this too, Bottega Veneta is different. It hasn't had many creative directors despite being a brand founded in the 60s. Starting with the wife of one of the founders Laura Moltedo, the creative directors were three: the English designer Giles Deacon, the German Tomas Maier and the current director Daniel Lee, who has been the creative guide of Bottega Veneta for just 2 years. The reason for this shortage of creative directors is simply that the ready-to-wear it was recently added successfully in the late 90s.
50 years of Bottega Veneta
If we were to compare the company to a woman, we would say that today she is a splendid fifty-year-old. With experience and wisdom, Bottega Veneta, with its products, have a charm that is still intact. A discreet luxury that knows no flaws. In 2016, to celebrate 50 years of activity, the Italian fashion company organized a celebratory fashion show in the spaces of the Brera Academy during Milan Fashion Week.
The exquisite workmanship of Bottega Veneta footwear
If among the readers we had fans of shoes, Bottega Veneta deserves an applause for the new collection. Beyond every excellent product, primarily the bags, the footwear by Bottega Veneta I am a dream that projects halfway into the French eighteenth century, when the King's favorites wore spool heels and silver buckles and for the other half in ancient Rome with slave sandals with leather spirals that wrap around the ankle. In fact, they could be worn by time travelers without arousing any suspicion.
