The brand Gucci is one of the best fashion brands of the last century. The million-dollar listed company always manages to create new trends and is the favorite brand of many influencers and bloggers.
The history of the brand
The brand Gucci was founded in Florence in 1921 da Gucci Gucci as a company for the production of leather goods, gloves and luggage. Two years later the first brand of the fashion house was born which represented only the name of the founder, most likely derived from his signature. Gucci at a young age worked on the Savoy Hotel in London and he knew very well the English style, horses and the whole world linked to horse riding which over the years became a symbol of the brand. There first boutique is opened in 1938 in via Condotti a Roma while it is of the the 40s the first bag: the Bamboo.
It is precisely the imagination of its founder that manages to keep the fashion house alive and during the war years makes products using simpler materials: linen, hemp, jute and bamboo less expensive than leather. Towards the middle of the Years' 50 the first is opened Gucci store in the United States, precisely a New York, in 58th street, from here came the true American expansion and the international success of the brand.
The brand's products are known all over the world for their exclusive design and the symbol of luxury Made in Italy: managing to win over movie stars and the jet set.
In these years, the brand's first musts are also born: the Bamboo bag in 1947, the moccasin with the horsebit in 1952, and the Flora scarf in 1966 created specifically for Grace Kelly. It was in these years that the founder passed away and it was his sons Aldo, Ugo, Vasco and Rodolfo who took care of the development of the company. In the early 60s the double G logo is used in the fabric of bags and accessories while it is in the 1970 that the brand decides to introduce i clothing collections, followed shortly after by personalized fragrances. There first fashion show Gucci brand is in the 1981 in Florence. From 2004 the brand is part of the luxury goods group Kering.
From the 90s to today
It was in the 90s that the brand, after a decline in sales due to internal family disagreements, was reborn under the leadership of Tom Ford, which until then had drawn the female line. Up to the present day, the stylist's sensual and elegant lines have characterized the brand.
It is from this moment that the era of the great creative directors begins, not only for Gucci but for all the historic Italian and non-Italian brands.
In the designer's collections, metal inserts, leather and fur details are often used. In those years the brand's campaigns are photographed by Mario Testino and the top model is Rie Rasmussen.
In 1999 the company took over the brand Yves Saint Laurent which will close in 2002. Over the years there have been many brands taken over by the Gucci Group: YSL, Sergio Rossi, Boucheron, Bottega Veneta, Bédat & Co, Alexander McQueen, Stella McCartney e Balenciaga.
At the helm of the famous brand
In 2003 Tom Ford left the brand to create his own brand.
For about a year the creative direction passes to Alessandra Facchinetti. Then the direction switches to Frida giannini who until then designed bags and accessories for the brand. The la Première line of evening dresses that international stars are starting to wear on the red carpets. Giannini's style is that of a very strong woman with a strong style. In 2011, for Gucci's 90th anniversary, the company created the Gucci Museum. It is located in the building where the Court of Merchandise was located in Piazza della Signoria in Florence. 1715 square meters of brand history.
The change of image of the house of fashion came with Alessandro Michele in 2014: deeper colors and eccentric motifs are the guidelines for the new collections. In 2015 the creations designed by the designer won the "International Fashion Designer of the Year".
The new Gucci campaigns have only one common thread: youth, joy and lightheartedness. With these characteristics the brand managed to earn great prizes from the press that in the 2016 they name it as one of the most sought after brands in the world.
Gucci: the most expensive belt
The brand is also very popular in social media especially Instagram and popular fashion blogs. The simple leather belt with the double buckle with the brand's GG logo adapts to any type of outfit. Even a simple outfit becomes full of glamor. The belt can be found in many models and is a timeless accessory. This accessory, however, is one of the most expensive in the fashion world, the classic version is around € 300.
Gucci: works of solidarity
The Gucci company has always been very careful in the field of solidarity and beneficial aid. From 2005 the company has a partnership withUNICEF. Gucci periodically donates a portion of its sales revenues to UNICEF to support the association's various initiatives. Every year a campaign is created with the fashion house in support of education, health, the fight against hunger, for the prevention of diseases and the supply of drinking water in less fortunate areas.
In about 5 years, Gucci has donated 5 and a half million euros to UNICEF. It has distinguished itself in many other large solidarity projects such as in 2004 with "Schools for Africa" together with Nelson Mandela Foundation e Hamburg Society. In 2013 the fashion house created a charity "Chime for change”Which supports the worldwide campaign against violence against women. A major event was organized in London on 1 June of the same year. Many celebrities have joined: Beyoncé, Salma Hayek, Ellie Goulding, Katy Perry, Ben Affleck, Laura Pausini, Julia Roberts, Cameron Diaz, Iggy Azalea, Gwyneth Paltrow and Rita Ora. Proceeds from the event exceeded $ 130.000.
