In Italy, after the release of the film in the cinema and the success at the box office it depopulated Barbie handsas much as one ice cream parlor in Rome created a taste and following the best practices.
The Barbie craze following the film
È Barbie mania after the release of the film directed by Greta Gerwig, dedicated to the famous fashion doll of Mattel performed on the big screen by Margot Robbie. The film, in these weeks of programming, recorded the top grossing. Greta Gerwig entered the history of cinema as the female director who has grossed the most.
The film also launched a fashion that sees the colore rosa as the absolute protagonist, many women go to the cinema with pink outfits. Fashion, make-up, foods, accessories wanted to pay their homage and exploit the Barbie mania producing objects aad hoc. Lots of operations marketing implemented.
Success in Italy
Even in Italy the success spreads. It is the undisputed phenomenon of the moment that has involved the world of music (with a soundtrack signed by great collaborations, from Dua Lipa to Billie Eilish) and also that of fashion and influencers from Chiara Ferragni to Kim Kardashian. To bring a bit of the magical world of Barbie there are collaborations with the most important companies of the Fashion System.
Even the big Italian fashion brands wanted to take part in the phenomenon. before anyone else Schiapparelli whose progenitor, Elsa Schiapparelli, marked history thanks to her inventions, from shocking pink. Also the Superga gave birth to a shoe collection. Furthermore, Margot Robbie in the various presentations wore the suit that transforms into an evening dress remade by Gianni Versace; Furthermore, Emilio Pucci inspired the fantasy of one of the dresses worn in the film.
In Milan the seventh edition of the Italian Doll Convention
A few days ago Barbie mania arrived in Milan at the seventh edition of the Iitalian Doll Convention, the event organized for collectors, enthusiasts and the curious to learn even more about the world of dolls, to meet and have fun.
Collections were presented on the rigorously pink catwalk of the Hotel Melià which hosted the event which also featured fashion shows featuring Disney princesses,
The flavor of ice cream dedicated to Barbie in Rome
The "Fatamorgana Ice Cream”, ice cream shop in Rome wanted to ride the fashion of the moment by creating a special flavor dedicated to the doll. The taste is obviously pink and it's titled “Barbie-Chard”. The natural pink comes from beetroot cooked in the oven, combined with mascarpone, blond chocolate and puffed quinoa.
A goodness that was immediately appreciated by girls and teenagers who wanted at all costs to try this flavor inspired by their dream doll.
La Pizza Barba Chard
A Matera, the pizzeria Round of Pizza, also created a pizza inspired by the doll and the film phenomenon. It's about the Pizza Barba Chard made with fiordilatte mozzarella, cooked ham tagliatelle, beetroot ricotta mousse and sweet chilli pepper threads. Here too an announced success.
