Today is World Nutella Day, the world day dedicated to Nutella, the spreadable cream invented by the entrepreneur Michele Ferrero, in 1964. The annual appointment with the sweetest of confectionery goodness was born on February 5, 2007 from an idea of Sara rosso, American food blogger passionate about Nutella. All fans of this delicious cream liked her intuition so much, that every year, on this day, they share images, ideas, inspirations and recipes on social media.
A passion to share
The World Nutella Day, in 2015 was transferred from Sara to the Ferrero, a company from Alba (Cuneo). The initiative aims to bring together the world community to share the passion for Nutella together. Everyone is invited to participate with the publication of images of their Nutella day with the hashtag #worldnutelladay.
Ten ways to celebrate
The appointment, in particular, invites you to participate and celebrate in ten simple ways. In fact, you can prepare a recipe with Nutella; pose with one of the classic jars; create a work of art inspired by it; create an original combination of flavors; tell your first experience with Nutella; give it to those you love; introduce it to someone for the first time; organize a party or a video-party in his honor; write a song or a poem to praise its flavor.
Timeless goodness
World Nutella Day is therefore a date awaited by gourmands from all over the world who share a passion for the most loved hazelnut cream ever. A cream that has been present in all Italian homes for 57 years. Because Nutella is an irresistible goodness. Who has never eaten it in spoons or spread it on bread? Impossible to resist it. Not to mention the countless recipes to inspire you to celebrate this day worthily.
A success from the beginning
In 1951, the Piedmontese pastry chef Pietro Ferrero creates the so-called "SuperCrema", designed for children's snacks. In later years, his son Michele decides to perfect this hazelnut, milk and cocoa cream and, after several attempts, reaches the perfect balance between consistency and sweetness. Nutella was born which takes its name from "nut", in English hazelnut, accompanied by the Italian suffix "ella". The first jar was produced on April 20, 1964. Nutella immediately achieved great success, not only in Italy, but also in Germany, where it was released the following year, and in France. Become a costume phenomenon, a real passion for young and old. An irresistible passion. Today more than ever.
