Siculamente is a very original brand made in Sicily, born almost as a game in 2003, from the genius of three young Ragusans. He is known in Italy and around the world above all for his T-shirts with characteristic prints and witty, ironic or thought-provoking phrases. In addition to t-sciert, as they call them, offers other clothing items (jeans, sweatshirts, hats and flat caps, bags, socks, accessories) and a series of gadgets (such as key rings, bottle openers, souvenir mugs).
All the products, with bright colors and lively and effective graphics, convey positivity and joy but, above all, tell the story of beautiful Sicily. This wonderful land rich in art, culture, traditions, which the three entrepreneurs have been inspired by for twenty years now.
Cultural Manifesto
The brand Simply not only sets a trend among the Sicilians, but captures the curiosity of Italian and foreign tourists, who before leaving the island do not fail to stop in the so-called putie (points of sale) dedicated to the brand, to return home carrying a precious "piece" of Sicily. Siculamente is a real manifesto of this magnificent strip of land set in the heart of the Mediterranean. A cultural manifesto through which the creators, Giovanni Salvaggio, Corrado Di Filippa and Vincenzo Cubisino, spread the Sicilian dialect, a rich and varied language, the result of the various contaminations which, over the centuries, have found fertile ground here.
A fascinating lexicon that tells a story made up of invasions and contacts with the peoples of the Mediterranean and Europe. A language in which words of Greek, Arabic, Spanish, Catalan, French and Latin origin are mixed. The phrases that are printed on T-shirts and gadgets recall ancient proverbs and idioms, all of great effect, which are combined with characteristic symbols of Sicily.
Educating for beauty
What the three witty Sicilian entrepreneurs convey through their articles, and which is today more than ever the key to their success, is to spread culture by educating about beauty. Because - they know it well - through colors, symbols and words you can get directly to people's hearts. This can be done by transmitting love for one's land and all that is good, beautiful and clean it offers, such as the welcome, sharing and warmth typical of its people.
This is so that such a unique land can be remembered for its innumerable positive aspects and not for the usual clichés that too often relegate it to the land of the mafia.
A possible mission
It is sufficient to visit the website to understand the mission of the three Ragusan entrepreneurs. "Sicily is the center of everything – they proudly write on the home page of the website -. With open arms we have been a land of refuge for wandering invaders, fugitives and pilgrims. We welcomed foreigners literally like royalty. Diversity is an asset and nationalism is a sweetened form of racism. We don't believe in the attitude of southerners towards vice and crime, we believe in the pedagogical function of example and in education to beauty. We know how to conquer the world without firing a shot, because love is the center of everything and acceptance is the center of love. We know how to indulge the taste and pamper the aesthetic sense. We know you will want to come to Sicily because once you come you will only come again and again".
Ace up the sleeve
There are more than one ace up the sleeve that the three young creators of Simply have played in these twenty years, so much so that today the company invoices all over the world thanks to the good results of e-commerce. In addition to the ace of clubs, which in Sicily represents masculinity, the classic Sicilian cannoli or the trinacria are the symbols that appear most frequently on the bizarre t-sciert, have now become a must for lovers of this genre.
And the proverbs? They are the ones that most capture the curiosity of foreign tourists and fans of the rich Sicilian language, so loved by the writer Andrea Camilleri. “Cchiù longa is a pinsata, cchiù grossa is a minchiata”, “Cu nasci tunnu nun po' moriri quadratu”, “Cchiù scuru ri menzannotti nun po' fari”, “U malu tiempu nun po' durari tuttu u tiempu” are only some of the fun messages used by the brand, along with other shorter but effective ones such as "Futtitinni" or "Sangu miu". The line called "Cò bullu" is also of great impact, which offers the classic Sicilian flat caps, but also anti-covid masks, bags and hats, all distinguished precisely by the stamp, or by the Siculamente logo.
A tour in the putie
Throughout the island there are six colorful putie, managed with grace and kindness by local staff (in Palermo, Taormina, Catania, Ortigia, Ragusa Ibla, Messina). The first of these was opened in Ragusa. In addition to the single-brand stores i cornershop scattered throughout the territory (in Marzamemi, Castellammare del Golfo, Tindari, Marina di Ragusa, Sortino, Scicli, Stromboli). Purchases can also be made from the comfort of your home, by connecting to the website www.siculamente.it. To have fun and have fun learning the Sicilian language, all that remains is to buy one of these original products. Success is guaranteed. Surely!
