Netflix 2023 reveals i series data and the most viewed films in Italy. This change in policy by Netflix, which usually kept such data confidential, is motivated by controversy over the lack of transparency. In an attempt to solve the problem, Netflix had introduced in 2021 weekly rankings, but the effect was not as hoped. The company has finally shared the usage data, also thanks to the new advertising service launched in 2022.
Netflix 2023: the data
With 250 million subscribers, Netflix celebrates this step forward in making detailed viewing data available, offering in-depth insight into audiences and preferences. A epochal revelation, enriched by comments from co-CEO Ted Sarando, who introduces the “What We Watched – A Netflix Engagement Report”, a report of user preferences, representing a new chapter in the company's transparency.
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With the report to be published twice a year, users can expect greater clarity on viewing tendencies during the year. This new approach represents a significant step towards greater openness from Netflix, offering a deeper understanding of user preferences and opening up new opportunities for advertisers. It remains to be seen how this transparency will influence the platform's content and marketing strategies in the near future.
Most viewed
The most stunning revelation emerges when it turns out that “The Night Agent” starring Peter Sutherland is established as the undisputed phenomenon globally, accumulating an impressive total of 812 million hours of viewing. This result establishes the series as a true triumph in terms of engagement and popularity on a global level, exceeding all expectations.
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At the Italian level, “La legge di Lidia Poet” stands out with 85 million hours, followed by “My name is Vendetta” with 31,100,000 hours. In third place, with 31 million hours, the success of "Mare Fuori" is confirmed. The series with Matilde De Angelis and Eduardo Scarpetta, released on February 15th and directed by Matteo Rovere and Letizia Lamartire, tells the story inspired by the life of Lidia Poet, the first woman to enter the bar association in Italy. The second place is the film “My name is Vendetta” released on November 30, which tells the story of a former 'Ndrangheta hitman.
