The House of high Italian fashion Fendi, chooses SIRACUSA and in particular its oldest part, ie Ortigia, for an event of a private nature but with great visibility for the presentation of new collection.
Syracuse hosts Fendi
The city of Syracuse is found to live a international presentation event of the new collection set up by the Fendi brand in some of the most important places in the city. Even the mayor of the Sicilian city, Francesco Italia, made the announcement on all social networks.
Around 200 guests from all over the world will participate in the social event who will stop in the city for a few days, and will be accompanied to discover Syracuse, including guided tours, excursions, traditions, food and wine and entertainment.
The “World of Fendi” event
Kim Jones, artistic director of Fendi after the legendary Karl Lagerfeld, in recent weeks it has been sighted in the streets of the ancient city, and in particular between the Temple of Apollo, the Arethusa Fountain, the Ear of Dionysus, the Maniace Castle, the Diana Fountain and the Cathedral, looking for all its particular locations to host the presentation of the collection concerning the parade haute couture Fall Winter 2023/2024 which will launch new style proposals for next year.
On the occasion of the collection presented at the Milan fashion week in recent weeks, the fashion house had modeled the classic lines and shapes that had captivated those present at the show. It is therefore assumed that the line traveled will be that of classicism. In a territory like that of SIRACUSA, one of the most important locations in the world from a historical point of view, surely the collection will have elements that concern the Myth and the Gods, the light, the sea, essential elements ofIsland of Ortigia and protagonists together with the men of the classic representations within the Greek theatre.
The international event is titled “The World of Fendi” and will be held from 3 17 to May in conjunction with the start of the theatrical performances which welcome thousands of users and will take place in three different places, including theAncient Market of Ortigia, Maniace Castle and Municipal Theatre, recently reopened and intended for use.
The D&G event
This event will take place almost a year after the fashion show organized by D&G fashion house to celebrate 10 years of activity in high fashion. Just last year, the stylists Dolce & Gabbana, they had brought international stars to Syracuse including: Sharon Stone, Helen Mirren, Monica Bellucci, Dava Cassel, Emma Roberts, Mariah Carey, Robert Lewandowski, Christian Bale, Heydi Klun, Drew Barrymmore, Ellen Pompeo, Princess Kitty Spencer. pop star Anitta, Kris Jenner mother of Kim Kardashian, Casey Affleck brother of actor Ben, husband of J Lo.
Sicily queen of summer
The choice of Fendi it is therefore not accidental but is part of a project that aims to enhance the beauties of Italy and Sicily, a region which, according to statistics, this year will register at least +12% of visitors compared to 2022, thanks to a finally homogeneous internationalization. In addition to the most sought-after destinations such as SIRACUSA, Taormina and the Aeolian Islands and Egadi, are increasingly popular as well as the two main cities Palermo and Catania and all the Baroque area that goes from Noto to Ragusa. The decision to shoot here also gives a significant boost national and international dramas, films and commercials. Mega-yachts are also beginning to be sighted. To increase this type of tourism and investments also the fact that many abandoned farmhouses in the province of Syracuse have been acquired to become luxury resorts, ready to host the stars of the jet set.
Another great success for the Sicilian island and city!
