Consume a snacktivo with friends and colleagues has become the rite most loved by Italians next to drink coffee. Here is our insight into this moment of sharing and relaxation.
Aperitif, the most loved Italian rite
The aperitif è the Italians' favorite sharing ritual, a statement that year after year is confirmed more and more as an established truth. Often, deciding to have an aperitif is an expression of the spirit, as well as of the territorial specificities, using local products, which have always characterized our country.
According to the data of FIPE Confcommercio, in fact, the aperitif has become an appointment for over 52% of Italians who meet in bars to relax and enjoy the pleasure of conviviality after a day's work.
An original 100% Italian ritual
Summer, autumn, winter, spring... it's always the right season to enjoy a good aperitif in company! From the sea to the city centre, from small to large cities, no one gives up on this tasty moment!
There is even an ad hoc world day to celebrate the aperitif: May 26th.
This 100% Italian ritual was born in Torino and has a very long history behind it. He was born as medicine with Hippocrates in the 1786th century BC. C. and in XNUMX it became with Antonio Benedetto Carpano, inventor of Vermuth, the convivial drink par excellence.
During last century the world of aperitifs is expanding: a Milano the Ramazzotti, composed of 33 herbs. In Piedmont, in addition to Vermouth, the Martini Bianco; to Novara il Campari.
Consume an aperitif, here are the statistics
THEappetizer on vacation and returning to the routine in the city confirms the ritual most popular and loved by Italians. This was revealed by a study by Opus (On Premise User Study) carried out by Cga by Niq, on a sample of 5.000 consumers.
Furthermore, the study also found that cocktails, with 37%, are proposed as the most popular drinks by Italians for aperitifs; in second position wines, sparkling wines, prosecco, champagne with 30%. In particular, at the top of the top ten drinks we find the Aperol Spritz (53%), followed in order by Campari Spritz (34%), Gin & Tonic (23%), Negroni (19%), Bellini (18%), Dry Martini (11%), Hugo (11%) and NegrThey mistaken (10%).
However, non-alcoholic cocktails are also gaining more and more space.
Milan is the Italian capital of the aperitif
A moment of socialization and sharing that over the years has become increasingly popular all over the world, so much so that in 2022 the first World Aperitif Day. In particular Milan is confirmed as the Italian capital of the aperitif.
From the terraces to the bars, along the Navigli or in the streets of the centre, between old and new districts, the clubs are crowded with people ready to enjoy cocktails and appetizers.
A successful formula
A ritual that is increasingly successful thanks to the successful pairing of beverages and good food: the beverages are accompanied by appetizers, tastings of quality local products and other specialities. A very successful formula that Italians love madly.
There have been many variations over the years: aperisushi, aperi-granita-apericena which allow the aperitif to excel as one of the most loved rituals in the Belpaese.
cover photo from Pixaby
