In 'Summer of crazy receipts, in Sicily there is a bar who proposes the coffee at the price of 30 cents. We are located in Alia, in the province of Palermo
The bar that offers a coffee for 30 cents
And the Bar Pastry Rotisserie Perrone in Alia, in the province of Palermo which is confirmed as the cheapest place in Italy to drink a good coffee, Italian rituals par excellence.
The business, opened in 1973, thanks to its founder, Mr. Bernardo Perrone, has always decided to keep the prices low. An idea maintained by the descendants who still run the pastry bar as a family business today.
The main reason for the very low cost of a product consumed and sold in this way is that it is a flirtatious product, i.e. a good sold at a particularly low price which is used as "bait" to attract customers to the point of sale and try to Increase Sales. This is a promotional technique commonly used in the world of retail, especially by large-scale retail chains. The appeal to low prices brings the sale of goods to lower prices compared to those normally expected on the price list, thus reducing the profit margin associated with the related sale.
Before the advent of the euro, coffee at the Ideal dei Perrone bar cost 300 lire, then rounded up to 20 cents. With the high costs of products due to the pandemic, the cost has risen to 30 cents due to takeout service.
Coffee for 30 cents
In a country like ours where the average cost of a cup of espresso at the bar is around 1,09 euros, the Perrones and Alina compete on the incredible price and have brought it to the fore.
The numbers he records are very high: consumption of about 6 kilos of coffee a day (which sometimes even reaches 9), for about 857 cups a day. The neighborhoods are: stained: 40 cents; correct: 80; cappuccino: 1 euro and the glass of water and table service are included.
A place that attracts customers and tourists from the nearby towns who, in addition to the inhabitants of Alia, appreciate the prices, products and friendliness of the Perrone family who, despite the increase in production prices, do not want to betray the idea of their founder, making the business a success commercial.
