The manufacturer Ferrero has officially launched the Vegan Nutella, marking a significant evolution in the panorama of chocolate spreads. Let's delve into the transformation of this famous chocolate delight together, exploring how it adapts to meet the needs of a public increasingly interested in plant-based nutrition.
Vegan Nutella, the news
Ferrero, based in Alba, officially filed the trademark with the Italian Patent Office on December 1st, taking a decisive step towards a Nutella free from ingredients of animal origin. This innovation not only responds to the growing needs of the growing vegan community, but presents new opportunities.
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Although the iconic image of Nutella maintains its identity, with the black "N" and the classic red "utella", the real revolution manifests itself in the term "plant-based“. Plant Based Nutella aligns with the plant-based diet philosophy, promoting plant-based ingredients that emphasize quality and nutritional benefits. An approach that reflects the commitment to conscious and healthy food choices.
Healthy and conscious lifestyle
This choice implies the elimination of refined sugars and hydrogenated fats, promoting a healthy and conscious lifestyle. Although it represents a significant step forward for Nutella, it still excites skepticism in some. Many convinced vegans still prefer to prepare at home, as demonstrated by the recipe for vegan Nutella.
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At the same time, among admirers of the classic version, doubts arise about the ability of the vegan variant to match the unique and inimitable taste of traditional Nutella. Nutella Plant Based, despite everything, emerges as an option for those who adopt a vegan lifestyle or seek healthier alternatives, highlighting the commitment of Nutella in responding to the needs of a public increasingly oriented towards conscious food choices.
