December. Time for budgets, statistics, numbers. With 2017 at the gates, rankings and trends are flooding. And the world of the web certainly does not spare itself questions such as the one relating to the most viewed videos on YouTube in Italy in the last year.
It is not a country for old people
If you want to feel old, open YouTube and take a quick look at the many youtubers who exceed 500 thousand subscriptions to their channel. They are almost always very young, in their twenties or even younger. Many are talented, others have simply found the right formula to make themselves known and followed. Never before has there been a real exploit like this year, with young people like Favij and Greta Menchi among the most followed.
Returning to the videos the most clicked in this 2016 (among the non-musical ones) is that of Scottecs with his Pen Pineapple Apple Pen (PPAP). Awarded with the Gold Play Button, PPAP is an Italian parody of Piko Taro's famous smash.
Always very popular The Jackal, talented Neapolitan youtubers. Their video, 30 years, was among the most clicked in the last 12 months. Great success also for their series The effects of Gomorrah on people.
Checco Zalone and his spot in favor of SMA research was instead awarded as the most creative video of 2016.
The power of YouTube
In America it has already been happening for several years, and now even in Italy YouTube is becoming the preferred way to stay informed or entertain. TV is slowly giving way to the largest video sharing platform on the planet, especially among young people. Free and customizable, the world of YouTube counts billions of views every day and is the favorite showcase for all artists. Music videos are in fact among the most clicked on every day. Just think of Alvaro Soler and his Sofia, the most clicked music video in 2016. Its success is also due to over 250 million views in less than a year. A real record that launched the Spanish singer-songwriter among the most followed artists.
The ranking of the 10 most viewed music videos:
1. Alvaro Soler - Sofia
2. J-AX & Fedez - I would like but not place
3. Fabio Rovazzi - Let's go lead
4. Alessandra Amoroso - Anyway to go
5. Coldplay - Hymn For The Weekend
6. Enrique Iglesias - Duele el corazon ft. Wisin
7. Gabry Ponte - What do the 2000 feat. Danti - Warner Music Italy
8. Rocco Hunt - Wake Up - Sanremo 2016
9. Francesca Michielin - No degree of separation - Sanremo 2016
10. Elisa - No Hero
Top 10 most viewed non-music videos:
1. PPAP Pen Pineapple Apple Pen - Scottecs
2. Alex & Co. - "Incredible" Leonardo Cecchi and Beatrice Vendramin - Music Video (Disney Channel IT)
3. Try not to laugh challange! -Favij
4. 30 YEARS - Saturday night - The Jackal
5. Adele Carpool Karaoke - the Late Show with James Corden
6. Sanremo 2016 - Virginia Raffaele in the role of the famous stylist Donatella Versace - RAI
7. The spot by Checco Zalone in favor of research on SMA - BariOggi
8. 8 Very common mistakes to avoid when putting on makeup - ClioMakeUp
9. Let's start from here - Sofia Viscardi
10. Neapolitan exam for Florenzi with "prof" Insigne and Immobile - EURO 2016 - FIGC Vivo Azzurro - Italian National Football Team
