Business, internationalization and positioning are the keywords of Vinitaly 2023. Three precise guidelines of the 55th edition of the event to be held in Verona from 2 to 5 April coming. More than 4 people are expected to attend the international exposition companies from all over Italy and from more than 30 foreign countries. In addition to a record contingent that exceeds a thousand top buyers (+43% compared to 2022) from 68 selected countries. An 'army' of oenologists and buyers who will be hosted by Veronafiere in collaboration with the Ice Agency.
Vinitaly
"It will be a Vinitaly of service and increasingly functional to the needs of companies – announces the president of Veronafiere Spa Federico Bricolo – An evolution envisaged by the business plan with the aim of further enhancing the identity and centrality of the event. Initiative recognized as a brand capable of driving the promotion of Italian wine at an international level. The result of the extraordinary incoming campaign carried out this year projects us towards the Vinitaly of the future, a lever for the competitiveness and growth of this strategic sector of Made in Italy”.
Among the 68 destination routes of Italian wine that will converge in Verona, in addition to the consolidated squares of USA and Canada (over 200 top clients), the 17 countries of Asia, led by China (130 top buyers), Japan, South Korea. And also Hong Kong and Singapore, the 12 from Central and South America, with Brazil and Argentina in the lead, nine African states and a European map at 26.
Thousands of companies on display
“We have implemented an exceptional investment program to strengthen the panel of top buyers in Verona – underlines the managing director of the fair spa, Maurizio Danese – Guaranteeing business and new commercial opportunities for exhibiting companies is our priority action. We are working towards a Vinitaly that is increasingly oriented towards international demand".
At the same time, on the more than 100 thousand square meters of exhibition space between fixed pavilions and complete tensile structures, also the other two professional salons: Enolitech with Vinitaly Design and Sol&Agrifood with B/Open and Xcellent Beers. With them, the total exhibition in the district reaches more than 4.400 companies. OperaWine acts as a prologue, the super tasting with the 130 standard-bearer producers selected by Wine Spectator scheduled for Saturday XNUMXst April at the Ex Mercatali Galleries.
