All professions are constantly evolving: times change, customer needs change, so no worker can afford to remain anchored in the past.
Even the most classic professions today are called to reinvent themselves, as is the case with gardener: although that in question is a technical profession, as well as "historical", today in order to face the market more effectively it is essential to have a modern and avant-garde vision.
From this point of view it certainly represents an interesting case history that of Tiziano Codiferro, a Tuscan gardener who was able to go far beyond the traditionally understood figure of the gardener.
A Doctor of Economics and Commerce who has chosen to devote himself to his passion
That of Dr. Codiferro is a very particular story: graduated in Business Economics, in 2007 he chooses to say goodbye to the office to devote himself to gardening, his innate passion.
If Codiferro has been able to build such a noble name, obviously, it is not only for his interest in the "green" world: his training, in fact, was of the highest profile and culminated with the attendance of the Agricultural School of the Monza Park.
Tiziano Codiferro is a professional and reliable gardener, therefore, but why is he considered an emblematic case history of the modern evolution of the professions? Let's go and find out right away.
Not just a gardener, but a real master gardener
Tiziano Codiferro has been able to integrate the profession of gardener in the strict sense with the latest generation services, which are increasingly requested by wealthy clients.
In fact, Dr. Codiferro is a "master gardener", That is a professional who can take care of gardens and green spaces not only at a technical and executive level, but also from design point of view.
Customers wishing to create a garden or any other “green” space can provide this professional with “carte blanche”, obviously after having specified their preferences, in order to receive a complete project in every aspect; it will be the gardener himself, later, to pass to the executive phases when the project is definitively approved.
This news, therefore, is really very interesting, but it is not the only one: in fact, Tiziano Codiferro has been able to prove himself to be a forward-looking and innovative professional for other reasons as well.
Its official website is a well-stocked e-commerce
Its official website, in fact, is not the classic "showcase" site with which a professional introduces himself to potential customers, but is also a very valid e-commerce from which surfers can buy the desired products with a simple click; very popular is, for example, the section of the site dedicated to online tree sales.
Tiziano Codiferro, therefore, added to the offer of services also a commercial activity managed entirely online, and this is also a highly innovative element that deserves to be highlighted.
A professional who has managed to become a brand
Having said that, it should also be emphasized that Codiferro, not only through its professionalism, but also through digital marketing strategies, has been able to become a real brand, an aspect that today knows how to be truly decisive.
There are very few gardeners who have managed to build such a consolidated brand identity, also for this reason, therefore, that of Codiferro is a case history that can also act as a stimulus for professionals who operate in completely different sectors.
