Sanseverino Napoli, a brand that is synonymous with elegance and refinement for the realization of ties but also scarf known all over the world. The Neapolitan brand, born in 1994, is an expression of fine sartorial art that over the years has been increasingly perfected not only in the packaging of regimental ties, luxury ties, but also in the creation of accessories that constitute an added value for a brand that stands out for its skilful craftsmanship.
Today, alongside the owner Salvatore Sanseverino, there is a team of young managers who, for about a year, have embarked on a path of innovation for the brand that still maintains its tradition firmly. Antonio Artiano, Angelo Sollo and Ernesto Di Cicco, look after the entrepreneurial activity of Sanseverino in every aspect, which today reinterprets a classic style in a modern key.
Sanseverino Napoli, a brand a story
Antonio Artiano tells us about the new course of Neapolitan tailoring "which still today represents thecraftsmanship in its true essence, attention to detail, the passion for creativity. In tailoring - Artiano underlines - something unique and original takes shape, pure art in your hands ". The manager speaks of Salvatore Sanseverino as the 'patron' who represents a 'beacon' for the company, the deus ex machina who gives the creative impulse to tailoring production with the same vitality as always.
From the choice of fabrics to the creation of new models and accessories, everything passes through his mind and his creative flair. “We, new partners - underlines Artiano - together with the owner try to bring new energy, new life blood into the company. We work to innovate, safeguarding the richness of a sartorial experience appreciated in Italy and abroad ". For the manager, "the future of the company is to take a decisive internationalization step in order to make the brand more widely known".
New market strategy
The tailoring that continues to be the emblem of 'handmade' with painstaking attention to detail, it also becomes a product to be exported via an e-commerce platform, as globalized import-export now requires. Participation in international fairs is also scheduled. The company is also present in Japan and Canada but it is essential to extend the network of contacts even further.
Sanseverino Napoli and the seven-fold tie
Sanseverino Naples is the emblem of the 'parlor' of a Naples rich in history and culture, of millenary traditions, of that typical visceral passion that make it a unique city in the world. Sanseverino ties and accessories are the product of an ancient tailoring that is also a sense of belonging to a Mediterranean culture made of harmony of colors and exclusive artifacts such as the wool tie. Among the iconic creations of the brand is the "Seven folds ", the tie with the particular processing, precisely pleated, which is a global success.
The VIPs who wear Sanseverino ties and accessories
There are many personalities who wear Sanseverino designer ties and accessories. “A 'roll of honor' which includes heads of state, high finance managers, journalists and artists. Tailoring and craftsmanship make everyone agree - Artiano is keen to point out - the taste for beauty is liked and becomes a common denominator for characters who work in different fields but who recognize in handmade a refinement that has no equal ".
After a year of experience in the company, Artiano says he is "happy and satisfied with this new challenge, born during a global pandemic". Therefore an entrepreneurial adventure with complex connotations given the difficult economic situation that has arisen due to the health emergency. “But - comments the manager - history teaches that every crisis determines new opportunities. Every day is a discovery, in human and professional terms, to give continuity to a company that is a flagship of made in Italy".
To find out about all the excellent products and Sanseverino Naples news and to buy online ties visit the website www.sanseverinonapoli.it
Contacts
Via G. Porzio, 4 - Naples Business Center - Island G2
80143 Naples (NA) - Italy
+39 0813656605
[email protected]
