Pan di Stelle aims high and arrives with a new product: the spreadable cream. If the greedy ones are already thinking about the infinite varieties of desserts to prepare, they will have to be a little patient. The spreadable cream of the Pan di Stelle is not yet on the shelves, it will be starting from January 2019.
After the Pan di Stelle biscuit and the snack, Barilla is now proud to present the creamy chocolate version. The prediction of ingredients undoubtedly suggests: Italian cocoa, milk and hazelnuts, salt, flavorings… all ingredients already encountered in previous products. And the flavor? It will be equal to its great competitor Nutella? The product as it appears on the outside seems to have been born practically from the same creator. The glass jars spread equally over the shoulders, except that, at least from the images, the Pan di Stelle cream seems to have a stronger color than its ruthless competitor. Two giants of food marketing with spoon strokes thus open 2019.
Hints of Marketing
Nutella envelops the customer with the typical red that refers to the family atmosphere and an attractive image to say the least. Red stands out above all, activates positive and stimulating sensations. And it also stimulates hunger!
It is no coincidence that red accompanies big names like Mc Donald, Coca Cola and other giants. However, Barilla also defends itself well. The five-pointed icon contains a direct reference to the typical warmth of the family nest. Mulino Bianco, a symbol of perfection and of the family prototype as well as of the muffled world of childhood, seems to protect us from everything and everyone. Furthermore, the strategic element of the dream comes forward decisively, marrying very well with the small audience, without sparing the more mature and equally dreamers.
The fight against palm oil (which we will not find in starry cream)
Among the competitor's ingredients we find sugar, palm oil, hazelnuts, milk powder, low-fat cocoa and others. Many are the same, but the Pan di Stelle spread will be with 100% Italian hazelnuts and especially without palm oil.
In recent years you have no doubt heard of it, yet the product is not as demonic as it is rumored. Nutella to defend itself had stated that the daily dose tolerated by our body was 2 micrograms per kilo of body weight: a difficult threshold to reach. Among other things, much lower than what was decreed by WHO and FAO experts, who set the threshold at 4 micrograms per kilo. However, it seems the problem also concerned the presence of other substances released by palm oil during refining. They have been defined by the GE as genotoxic and carcinogenic. Here too, however, Nutella has unlined its ace from the jar, supporting the existence of a controlled supply chain and engaging in a new refining process at low temperatures. If you want to know more, I recommend you click here.
Returning to ours Pan di Stelle spreadable cream, on some online shop windows there are rumors. It seems that it will not be made with the much feared palm oil but with sunflower oil. Furthermore, the quantity of sugar will be reduced, the cocoa will have a sustainable supply chain and, perhaps, the cream will host tasty fragments of Pan di Stelle biscuit.
