“It takes an entire village to raise a child,” says an African saying. The idea, still very current, is that a mother should never feel alone. In fact, until a few generations ago, women could count on family networks: grandmothers, aunts, sisters and cousins supported each other by exchanging advice and sharing fears.
On the Internet, services tailored to digital mothers have exploded
That ancestral value of sharing now finds a new form thanks to technologies. Welcome to the era of "village 2.0 ", where blogs, communities, Facebook groups and Instagram pages replace the great families of the past in giving answers on the subject of children.
These initiatives are always given by new mothers who today have become digital mothers. One hand on the cradle, the other on the smartphone, they have given shape to projects that have taken off thanks to the network investing a lot of time, but very little money.
For some digital mothers it has even become a job that allows them to better reconcile private and professional life.
A Facebook group to exchange information and opinions
Federica, 33 years old and mother of a 20 month old girl. She is one of the digital moms he founded Mami Club, a Facebook group dedicated to mothers in Milan and surroundings to exchange information and advice. It has more than 10 thousand registered mothers. 50 questions come in a day.
This blog has become a source of income for Federica, who has always been involved in marketing and communication. Seeing the rapid success of the group, he decided to create a real free club for all digital moms. So she contacted professionals and providers of childcare services (pediatricians, nannies, shopkeepers) who reserve a discount for members. Federica's earnings derive from these partnerships.
A community to talk about motherhood in an ironic way
Soraida, 35 years old, mother of two children. Created The Womens, a community platforms of ironic mothers who do not want to overshadow their femininity.
The project was born on Instagram in October 2013 to talk about motherhood not only in terms of feedings, diaper changes, weaning. Today it collects 800 thousand photos posted by 52 thousand digital mothers who follow all the channels: the blog, the Facebook page and Instagram.
Soraida has just left a precarious full-time job away from home that kept her too far from her children. She has thus invested in this passion which will allow her to devote more time to them.
A blog that helps mothers believe in themselves
Adele, 39, mother of two children. Created imperfect moms.com, a blog that teaches mothers to gain self-confidence. Parents with high self-esteem have safe, autonomous and peaceful children. The blog is followed by almost 7 thousand mothers.
The idea of the blog was born from the fact that Adele had little self-confidence before becoming a mother. So, thanks to the blog, he wanted to talk about how important it is to have self-confidence.
In 2011, after the birth of her second child, Adele threw herself into this adventure. She carried out the technical part by herself, after having invested 3 thousand euros in a digital marketing course that taught her to create the site and write an e-book.
