The announcement arrived a little while ago, surprisingly, on the social channels of the Italian Football Federation. This is the new agreement between the FIGC and theAdidas. From next year, in fact, Italy will wear Adidas. The agreement with the German company founded in 1949 is a drastic change compared to the recent past for Italy. So, after so many years, the Italian Federation will say goodbye to Puma.
The president of the Federation, Gabriele, is radiant Gravina who focused on the growth of the Italian brand: "This collaboration represents a fundamental step in the growth path of our commercial appeal and strengthens the development process of our brand both in Italy and abroad.".
All the Italian national teams will wear Adidas
The agreement will be starting from January 2023. All the National Blue they will wear products Adidas. It is therefore the men's, women's, youth, futsal, beach soccer and e-sports national teams.
As regards the football masculine, the men's national team will officially be the fifth of the major national football teams in the world to wear Adidas. Until now, Adidas had been chosen by the national teams of Germany, Spain, Belgium in Europe and Argentina in South America.
In history, the German company had already been a sponsor of the men's national team: in 1974 it was the first supplier to put its own brand on the shirts. Furthermore, for 5 years, from the year l2012 to 2017, the Adidas company had been the technical sponsor of the Italian national teams Rugby.
Hundreds of comments in a few minutes under the post of the FIGC. Obviously, all Italians hope that this new commercial agreement can lead to many sporting successes for Italy.
