Summer is approaching and GenoVa, like other cities, hopes to be able to see the tourism sector restart, aiming to reach the standards of 2019. After more than a year of sacrifices, with the only exception represented, in part, by July and August 2020, it is time to relaunch.
The vaccination program bodes well but at this stage it is inventiveness that makes the difference. It is mainly necessary to reassure tourists, Italians and foreigners, while offering something more. We need an "X factor" that can distinguish a destination and make it more attractive.
In the case of Genoa, there are various initiatives to relaunch one of the sectors most affected by the pandemic. One of these is a "holiday package"Of sure interest. Those staying at the hotel will have the second night free.
Genoa, the promotion is underway
A non-innovative strategy, the one implemented in Genoa, but certainly effective. Expected the second night free for anyone who should book a holiday in the city, to discover its beauties, as well as the Liguria generally. To this is added a pass which allows access to some of the most important attractions of the place.
An idea that is revived after the first launch in December 2020. A huge advantage, considering the costs of the hotels in the summer and that of the City Pass, which also includes Amt mobility, which has a price of 46 euros per person.
Last year, in the summer, even the Piemonte had proposed something similar, and it cannot be excluded that everything could repeat itself. These days even the Sicilia has announced a "vacation package".
Genoa, all the initiatives
As explained, the second night in the hotel is not the only initiative implemented by Genoa to relaunch its tourism. The offer relating to the City Pass is of great importance, considering how it usually has a cost of 46 euros per person, for a validity limited to 24 hours.
In this case it is a "limited edition", with duration of 48 hours. Three different versions available. In each of them there is free public transport throughout the territory. Space, however, for different experiences, so as to meet everyone's tastes.
It will thus be possible to choose between the Michelangelo Divino exhibition at the Doge's Palace, the MiMoto tour on board an electric scooter (or electric bike), the Segway tour or the guided tour of the Oriental Market.
Genoa, seize the moment
A tourist revitalization campaign studied in detail, so as to make Genoa a starting point for a journey to discover Liguria. Although we tend to look to summer as the ideal time to discover territories beyond the borders of Italy, never as in this 2021 could we opt for an "indoor holiday". Why not turn into tourists at home? A task not at all burdensome, given the great local beauties.
In addition to the hotel promotion, which saw the participation of more than 50 structures, Genoa has become part of the collection "48 hours to ...”By Lonely Planet Italy. An evocative online journey through our local art cities, villages and islands. A digital initiative of great impact, essential for guiding Italian tourists and not only through the beauties of the city.
