The fantastic worlds of Eugenio Recuenco
Eugenio Recuenco is once again chosen by Italy for new campaigns. The only one capable of transforming reality into surreal worlds. His style is unmistakable, his shots leave you with bated breath. The themes he presents are always changing and his imagination does not give up in the face of any advertising campaign.
Cinematographic and pictorial. This is how he is defined by his colleagues and in the entertainment world.
Oscillating in a dreamlike dimension, Eugenio Recuenco makes us travel with the imagination, catapulting us to different places in the world.
His subtle and ruthless style takes up looks, habits, habits and circumstances, letting us look at them from entirely new perspectives. From anguish to joy. Eugenio Recuenco, one of the very few who with some shots has proposed his own version of many works by Pablo Picasso. But also on the Italian scenario he has put his hand in a very original way.
The other side of Italy: Recuenco's vision of our territory
We remember him numerous shots for Lavazza. In which superheroines evidently recharged by coffee, with little effort chase away the criminals of the night. The beautiful models who pose for the commercial use fantastic jumpsuits and have the strong character of caffeine.
Another honor is granted to Campania in 2009, whose spot "Campania, so beautiful it is true", has taken up with sweetness and melancholy the corners of the Neapolitan area, the narrow alleys, the habits, with a surreal sweetness, looking at Campania in a very different way from the chaotic idea that is presented to everyone. Rather, he dedicates himself to the details and energy of the territory, capturing nostalgic nuances.
The return of Eugenio Recuenco with the new collections
But it doesn't stop there. We will still be honored to look at the shots and the expressive footage of the Spanish advertiser in Italy thanks to some agreements with the OVS in collaboration with Jean Paul Gaultier.
However, it is an environment that has neither place nor boundary, and which allows the advertised products to stand out against a black and white background.
The products are enhanced by the models, like kings and queens on the scene who dress casually wearing the clothes chosen for advertising. In short, we would have the opportunity to buy the products advertised by the internationally renowned master and still look at his works while shopping.
http://www.eugeniorecuenco.com/
https://www.youtube.com/watch?v=mGO_Mgo_dUA
