The exhibition “BergamoBrescia Corporate Culture. Stories of innovation in photography”. The initiative is the result of teamwork between museums, foundations and cultural enterprises of Bergamo and Brescia, which this year are the Italian capital of culture. The two Lombard cities have shared their archival heritage to create a photographic narration of the history of business culture in the two cities. The exhibition is a journey through images between yesterday, today and tomorrow: from the dawn of the twentieth century to the great innovations of industry 4.0.
Bergamo and Brescia, Italian capital of culture 2023
The exhibition opened as early as last March will be open to the public until next July 2 in the historic premises of Convent of San Francesco, Upper Town – Hay Market square. The exhibition, created by invitation and with the support of Siad Fondazione Sestini, is curated by Roberta Frigeni, Daniela Pacchiana and Gianluigi Della Valentina of the Museum of Stories in Bergamo. The exhibition is divided into six sections: People, Making, Products, Telling About, Landscapes and Enterprise 4.0, each of which explores an area in which companies have been able to innovate. A long perspective corridor welcomes the visitor and introduces him to the exhibition spaces. Here a broad timeline, with impactful graphics, becomes the tool for crossing the 4.0th century read under the lens of the great transformations of the production system: from Fordism to Toyotism, up to the XNUMX company.
The photographs become protagonists starting from the "People" section, dedicated to workplaces as pivots of a system of social relations. The sections follow “Do” and “Products”, which develop around the work of people, the production process and its result. The Nine hundred sees the structure of industrial districts, automation takes over the assembly line, new materials and technologies allow for an increasingly effective response to the needs of the various eras and consumer tastes. Companies perceive the importance of communicating on the market, adopt marketing strategies and develop advertising campaigns that we find in the section "Tell each other". The exposition then continues with i "Landscapes”. The section photographs the imprint that progressive industrialization first, and then growing environmental awareness, have left on the territory.
Convent of San Francesco
With BergamoBrescia Corporate culture. Stories of innovation in photography The Sestini Photography Museum inaugurates a renovated space for the display of temporary exhibitions. The installation, signed by the new landscapes studio, has made it possible to rethink the spaces of the Convent of San Francesco as a modern and renovated place for the city's cultural events, even in such a special year that seals the role of Bergamo and Brescia as Capital Italiana della cultura.
