Solidarity is the watchword in this difficult time for Italy. Many the donations in favor of hospitals in our country. Giorgio Armani was among the first. Now from the great Italian designer comes a new gesture of generosity: will convert fashion production into gowns for health personnel committed to tackling the spread of coronavirus. Like him, many other companies in the fashion industry have taken the field to help Health.
Armani, converted all the factories
With a note, the Armani group announced that will convert all its Italian production plants in the production of disposable gowns intended for individual protection of health workers who are struggling with the covid 19th.
Armani has already donated 2 million euro. First in favor of the Civil Protection and the Luigi Sacco, San Raffaele, Milan Cancer Institute and Spallanzani hospitals in Rome. Subsequently he proceeded to make donations also in favor of the hospital of Bergamo, Piacenza and Versilia. Even before the pandemic broke out, when the infections were still contained, the designer, like other colleagues, had chosen to show behind closed doors at Milan fashion week.
Armani, The Ferragnez, Valentino… at the forefront
The fashion industry immediately placed itself at the forefront of this battle. The famous fashion blogger Chiara Ferragni and her husband, the singer Fedez, have donated 100 thousand euros and launched a fundraising campaign with which a additional department of intensive care at San Raffaele.
More than 4,4 million euros have been raised so far thanks to the generosity of over 202 thousand people. Anyone can participate even with a minimum donation of 5 euros by connecting to the online platform gofundme. The Valentino Garavani and Giancarlo Giammetti Foundation donated 1 million euros to the Columbus Covid 2 Hospital of the Gemelli Hospital in Rome. From Gucci 2 million euros arrived, in collaboration with Intesa Sanpaolo e Facebook. One million was allocated to the Civil Protection for new intensive care beds and the other went to the UN Solidarity Response Fund for the World Health Organization. In response to the appeal launched by Tuscany region, the parent company of Gucci, il Kering Group, has already announced the production of over 1 million masks and gowns for healthcare workers.
Prada and Bulgari also convert the productions
In addition to Armani, too Prada and Bulgari they converted production to help hospitals. Also at the request of Tuscany, Prada has started the production of 80.000 gowns and 110.000 masks for health workers in the region. Deliveries will be completed by 6 April. After doing an important donation to Spallanzani for the purchase of a high definition 3D microscope, Bulgari decided to produce together with ICR (Industrie Cosmetiche Riunite, Lodi), various hundreds of thousands of bottles of disinfectant gel for hands to be given as a priority to hospitals. To be delivered 6.000 pieces per day for a total of 200.000 bottles by May.
Cura Italia, incentives to convert factories
In recent days the Special Commissioner to the health emergency, Dominic Arcuri, announced the conversion of many Italian factories to meet the request for masks. An extraordinary production has been started with the Incentives from Cura Italia for industrial conversion. Arcuri reported that they have been placed 50 million euros available to Italian companies that want to convert o start the production of personal protective equipment. Over 100 companies are ready to go. One hundred and eighty companies from the fashion chambers came together and created two supply chains to produce two million a day of masks. The goal is to have a sufficient share of national production in the hope of covering the national needs.
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