Who has never sunk a teaspoon, or a ditto, in a jar of Nutella? Who can resist the temptation of a slice of bread with a layer of delicious brown cream on top? None, I dare say. We don't know what makes it so special, what secret potion hides among cocoa, hazelnuts, sugar and palm oil. The fact is that for Monica Bellucci "it is the maximum of enjoyment" and Julia Roberts would eat it 24 hours a day. But on the other hand, What world would it be without Nutella? Ah, I almost forgot! AND an invention all Italian.
Some curious data
Despite its 55 years, it never goes out of style. The 5 February, World Nutella Day. You can buy a jar in as many as 75 states. And, on average, one sells every 3 seconds or so.
It seems, then, that if all the jars of Nutella sold in a single year were gathered in the same place, an area of 1000 football fields. While if they were arranged one behind the other, a chain would come out with which to do almost 2 turns of the earth's circumference e 8 times the Great Wall of China. Each year a Empire State Building in Nutella: the tons produced, in fact, weigh as much as the New York skyscraper.
The Ferreros invent Nutella!
Well, thanks for this divine invention we must say to Pietro and Michele Ferrero. In May 46, Monsù Pietro founded Ferrero and began producing the ancestor of Nutella. The price of chocolate was skyrocketing, around 3000 lire per kilo, so Ferrero used hazelnut, abundant in the Langhe, which he combined with gianduia, widely used in Piedmont. From this combination, combined with some notes of chocolate and coconut butter, was born the giandujot. It was a semi-hard dough that was sold in loaves wrapped in silver paper, for only 600 lire per kilo.
Michele took over the company and set to work to modify the recipe of Pasta Gianduia in order to make it tastier and more spreadable. Thus, in 1964 the first came out of the Alba plant jar di Nutella, from English n 'hazelnut' and the suffix '-ella'. Do you know how he achieved instant success? Thanks to free tastings. In the main Italian markets they began to offer passersby 'spread' with Nutella. Hundreds and hundreds went to the stands bringing bread from home to taste the enchanting innovation.
Nutella Vitamin
But did you know that a variant rich in vitamins was thought of? In the 60s, the chemist Francesco Rivella was commissioned to build one Nutella cream with vitamins. It should have included vitamins suitable for growth in the original recipe, in order to make it more nutritious for children and encourage mothers to buy it. He never left the labs.
Close to the environment
Nutella is close to developing countries, such as Africa and South America, as well as the environment. It has, in fact, followed Greenpeace Italy by joining the "Nutella saves the forest" campaign. Committing to the expansion of oil palm crops, compromising with the moratorium on deforestation and guaranteeing traceability and certification ofoil palm tree used. And the hazelnuts, where do they come from? Mainly from the countries bordering the Mediterranean: Turkey and some Italian regions, such as Piedmont, Lazio and Campania.
Furthermore, Ferrero has always used reusable glass jars. To encourage consumers not to throw away the container, he gave the jars particular shapes, embellishing them with images and drawings. Until the 90s, the theme of images was linked to nature. Then came the time for cartoon and comic characters. The jars of Nutella have always remembered anniversaries and anniversaries, such as the world Cup and Olympic Games. But also theExhibition andunification of Italy. Since 2013, on the other hand, personalized jars with personal names have been created, followed by messages and then phrases in the various Italian dialects. 2017 was the year of "There is no one like you", That is unique pieces. In our country alone, 7000 unique and original vases have been produced. And then, the designed jar that has only one twin in the world.
But don't call your daughter "Nutella"
Eat as much as you like but never call your daughter Nutella. For daring to name the baby girl the most famous Italian spread in the world, a French family has ended up in court. It was a government official during the registration act who imposed the veto. The judge agreed with the latter. The reason? That name could have subjected the little girl to bullying. He therefore forced the family to change the name to Ella.
Images: Nutella Facebook page - Pixabay
