The food supplements industry is constantly growing, thanks above all to the ever-increasing interest on the part of consumers of all ages and conditions. Every year new formulations are born and we bet on innovative and performing ingredients: but where to start to launch yourself in this sector with your own line?
LAP drug, which deals with formulations for third parties, explains why it is worthwhile to focus on ad hoc products.
But let's start from the basics: starting a supplement company from scratch requires a lot of work and the interaction of different types of professionals is required. Turning a good product idea into a good business requires a much broader set of skills. And then there are distribution, marketing, certifications… all variables that companies like LAP drug face daily.
Why choose a third party manufacturer
People are constantly looking for ways to improve themselves and this is where the need to take supplements arises.
The target customer for a supplement company is anyone who could benefit from it, for a variety of reasons. We are therefore talking about athletes who want to improve performance or, more commonly, those who want to lose weight, have problems sleeping and feel constantly anxious, just to mention the most common needs.
And then there are the daily needs for vitamins and minerals, which often cannot be satisfied through the diet: and this is where the now indispensable multivitamins come into play, with formulas suitable for every stage of life.
That's why, thanks to global growth that has even doubled in recent years, there has never been a better time to to design and market their own line of food supplements.
Most brands create and sell their own lines, but they don't actually produce them. But even if you turn to third parties, the supply is not always easy: not all companies are willing to make private label supplements that have a customized logo instead of their own.
For those who have never approached this sector, but also for those who already work there and want to grow, relying on a reference manufacturer is therefore essential. It is precisely from this fixed point that it arises LAP drug, a company led by the partners Luca Amedeo Paiano e Armando Federico Salle, both with extensive experience in the field, both in Italy and in Europe, and on all the necessary phases, from development to sale.
Choosing a serious and reliable manufacturer means being able to evaluate which is the best solution based on your business plan: you can buy ready-made formulations, to which you can apply a personalized label, or opt for completely new products, identifying the ingredients and proposing a targeted product.
The key thing to know before starting the custom formula creation process is what type of supplement you want to design. This will allow you to narrow down the list of ingredients to be used to make the product stand out on the market; this obviously requires some research aimed at identifying which ingredients are trendy and which are not yet exploited.
Why launch a line of tailor-made supplements
There are many advantages deriving from the choice of having a specially designed formula, first of all that of knowing that there is no competitor, given that the product is 100% unique. While a white label supplement is a formula that is mass-produced and sold to many companies so they can sell that product to their customers under their own label, a custom formula, on the other hand, is completely new.
As for the format, LAP farma offers for example the possibility to choose between various types, such as lozenges, pills, drops and syrups. It all depends on the raw materials and the mix you want to create, but having such a wide range of possibilities at your disposal certainly facilitates the task and creation.
The other great advantage offered lies in the minimum order quantities, which in this case are only 200 units, with fast deliveries. Starting with a small lot is ideal for those who want to "test the ground", but this does not mean that we can start big with a more consistent order.
Last, but not least, ordering an ad hoc product from a supplier like LAP farma means having many services in one, namely:
- Expert assistance on every detail of production
- Notification to the ministry
- Packaging design, with a personalized label
- Shipping throughout Italy and abroad
Aligning all of these variables is no easy task, but it can be done with a third-party supplement provider. If well planned and strategically implemented, the brilliant idea can then become reality and generate excellent revenue every month, for a small investment.
There is no better time to start marketing a range of tailor-made supplements, just start off on the right foot and find the perfect formulation.
