And 'the Toscana la regione Italian company preferred by foreigners to celebrate your wedding. In 2023, 2600 international weddings were celebrated with turnover overall 25 million euro.
Where do couples who get married come from?
Everything comes from one project developed between Tuscany Tourist Promotion and Destination Florence Convention & Visitors Bureau with the Tuscany for Weddings project which involves many professionals in the sector who work to make the 'most beautiful day' flawless.
Il 60% of couples are from US and UK. The remaining 40% concern Scandinavian, German, Swiss, Dutch, Austrian, Spanish and French couples, but among them there are also 630 Italian couples, coming from other regions.
La average expense for the organization of the event touch i 40mila euros, 19% more than in 2022 and, it is estimated, that in 2024 there will be a further one 9,1% increase. As regards the celebration of the wedding the favorite ritual by most couples it is the symbolic one, (66,3%) followed by the civil one (22,4%) and the religious one (11,3%). The 9,3% civil and symbolic rites are celebrated between people of the same sex.
Other curiosities
Most celebrations they take place between April and September and almost all couples rely on a wedding planner. This successful project also brought an increase in turnover to accommodation who host the newlyweds and their guests with a total turnover of 168,7 million euros.
