This year, the start of 2024 promises to be a major catalyst for the Italian tourism industry, with an expected influx of over 10,6 million Italians travelling, indicating an increase of one million compared to the previous year. The total estimated expenses for this New Year's Eve on the road exceed 3,6 billion euros, promising a significant impact on the economy and the dynamics of the tourism sector.
New Year's Eve on the road for over 10 million Italians
Il success of Italian tourism it is an element of considerable importance as highlighted by data from the Ministry of Tourism. The favorable trend, which began during the Christmas holidays, continues into the New Year period, consolidating an exceptional moment for the Italian tourism industry.
The current objective is to give tourism a role of primary importance throughout the year, thus contributing to guaranteeing stability in a crucial sector for the nation.
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With regard to destination preferences during New Year's Eve, the mountains emerge as the favorite choice of 40% of Italians, followed by large cities, cities of art and villages, which represent 27% of preferences.
Coastal locations, on the other hand, attract 16% of travellers. Tourist accommodation facilities appear to be the main preference for 60% of those interviewed, confirming tourists' enthusiasm for atravel experience complete and satisfying.
Dinner, expenses and opportunities
The increase in costs associated with the end-of-year dinner is an important element worthy of attention. According to the Coldiretti screenings, the average expenditure expected for the dinner during the current year stands at around 100 euros per family, showing a slight increase of 2% compared to the previous year.
The alternatives to celebrate the event range between the domestic sphere, restaurants and pizzerias, with a forecast of over 4,6 million individuals who will opt for this last option.
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An important piece of data emerging from the Confcommercio analysis reveals a notable increase in those who prefer to celebrate the beginning of the year abroad, with a growth of 8% compared to the previous year. Countries like Germany, France and the United Kingdom emerge as the favorite destinations.
In Italy, the regions of the Alpine arc, including Trentino Alto Adige, Lombardy and Piedmont, maintain their position among the most sought-after destinations.
New Year's Eve 2023 is configured as a unique opportunity for Italian tourism, with a marked growth in departures and expenses related to the dinner. Tour operators and shopkeepers gastronomic sector have the opportunity to capitalize on this trend by offering unforgettable travel and dining experiences.
