#EatItalian. Coldiretti launches the campaign against disinformation, instrumental attacks and unfair competition. The initiative of the association representing the direct farmers has recently started in all the markets and in the agritourisms of 'Campagna Amica' throughout Italy.
“Buying zero-kilometer products is a sign of attention to one's territory, to the protection of the environment and the landscape that surrounds us. It is also a support for the local economy and employment in a difficult time like the one we are experiencing due to the emergency Coronavirus". These are the considerations of the president of Coldiretti Ettore Prandini
#Mangiaitaliano, support the excellence and the economy of the territories
The Coldiretti campaign aims to safeguard one of the great Italian treasures, namely the gastronomic and enological heritage. #Mangiaitaliano defends the made in Italy in the kitchen and all the economic induced it represents. A 'crusade' in favor of the work that is done in the territories, of the agri-food products that are the emblem of good Italian eating.
With #Mangiaitaliano in the markets and farmhouses of Campagna Amica, you can taste the best zero-kilometer products. The good fruits of the earth grown in our fields. Simultaneously with the initiative, the first Coldiretti / Ixè analysis is also presented. This is an investigation into the effects that the Coronavirus emergency is having on'agri-food Italian.
#Eat Italian because Italian agriculture is the greenest in Europe
The purpose of the Coldiretti initiative is to make the leaders of Made in Italy known directly by the protagonists. In fact, Italian agriculture is currently the greenest ofEurope, with 297 Dop / Igp specialties recognized at community level. Furthermore, Italy has 415 Doc / Docg wines and 5155 traditional regional products recorded along the Peninsula. The Belpaese has the leadership in the organic sector with over 60 organic farms.
And, again, Italy boasts 40 farms engaged in preserving seeds or plants at risk of extinction. They are important because they protect a heritage of biodiversity that has no equal in the world. The #Mangiaitaliano initiative is also developed through a Coldiretti social campaign, which is also being joined by famous people. Known faces of television, cinema, entertainment, music, journalism, culture. All together engaged in a battle that involves an entire country.
The Italians shop at the farmer's
In conjunction with the initiative #EatItalian all the precautions against the spread of Coronavirus are observed in the markets and agritourisms of Campagna Amica. As for the analysis Coldiretti/ Ixè the data show that six out of ten Italians (59%) shop at the farmer's. At least once a month we go to oil mills, wineries, farms or farmers' markets to buy local products at zero kilometers directly from producers.
In the markets and farms of Campagna Amica you can find local products of the territory, offered for sale directly by the farmer. Everything takes place in full compliance with precise rules of conduct and an environmental code of ethics. All under the supervision of a control system of a third party. Overall, the Campagna Amica network is made up of almost 8 farms, over a thousand markets and 2300 farmhouse.
# Italian in the heart