From our blog it Matera
The Lamborghini, the well-known manufacturer of luxury cars, chooses Matera to launch the promotional campaign for its latest model. La City of Stones, therefore, once again it becomes a unique and suggestive set to present exclusive news and to give life to the restart after the pandemic emergency.
Lamborghini presents its latest model in Matera
For resuming activities after the lockdown, Lamborghini Cars chooses Italy and in particular Matera to present the latest model, the black Aventador S. The promotional initiative is part of a larger project with certain social purposes.
The mission is to enhance the natural beauty of the area and to promote Italy after the emergency COVID-19. Specifically, the Lucanian territories will be included in the photographic story and will be amply highlighted by the communication channels of the Lamborghini cars.
Rai3 also arrives with The girls
Also among the Matera Sassi, in the next few days a troupe will carry out audiovisual recordings to create an episode of the broadcast The girls. It is a program (documentary genre) that is aired on Rai 3 and which is led by Glory Guide.
Night in the Sassi of Matera
And that's not all! In early July, a group of photographers from the Italian Landscape Photography Cultural Association will be in Matera. The professionals of the lens, coming from the Marche region, will be involved in the realization of a photographic project entitled Night among the Sassi di Matera.
The Lucanian city will be the protagonist with the suggestive lights of dawn, night and sunset. Therefore, after the forced stop due to the Coronavirus pandemic, the European capital of culture 2019 does not lose its attractiveness and charm. On the contrary! It once again becomes a model of resilience for many areas of society. Model of rebirth for all of Italy.
