You can calculate the value of The great Italian beauty? Is it possible to convert the splendor of our monuments, cuisine or Italian design into money? It seems so. This at least according to the Italy Foundation of Beauty which has estimated the value of our wonders at 240 billion. Not only that, a possible dizzying growth was also highlighted!
The great beauty
240 billion: so much is the great Italian beauty. A systematic review, conducted by the Italy Patria della Bellezza Foundation in collaboration with Promethea, tried to estimate the total sum that revolves around our assets. A considerable figure representing the 16,5% of our GDP, with a potential growth of another 130 billion. According to the research, in fact, if we could match the organization of other countries, we could increase the value of 50% approximately. But where should we intervene? In infrastructures, in the management of contracts and in government incentives. With these moves we will be able to easily match the other great superpowers, and make our heritage a cornerstone of the Italian economy. Suffice it to say that, despite all the difficulties, currently one euro out of six of the country's turnover comes from the great Italian beauty. But what are the sectors involved?
From food to tourism
Analyzing the data it can be seen that these 240 billion are divided into various sectors. Almost 50 billion of the total is represented by quality consumer goods. This category includes Made in Italy food products and those related to the world of fashion. Followed, with 32 billion, the technological assets with the electronics sector and the automotive industry in the forefront. But it is fromcreative industry and from the largest contribution: design, publishing and entertainment earn the country 61 billion, while tourism is worth about 30. The latter has potential hidden impressive, and could easily double with a few targeted interventions. Finally, with over 60 billion, public and private investments make a significant contribution to the enhancement of our assets.
How to intervene
According to experts, there is a need for an improvement in the Italian structures, organization and bureaucracy. In fact, it is necessary to facilitate companies that aim to enhance the Made in Italy, perhaps lightening the tax burden on small companies. The state must encourage their growth, and not put them in difficulty as often happens. With regard to tourism, on the other hand, we need better management of all the sites and museums. More investments in culture and research, but above all a better enhancement of some often forgotten monuments. By doing this, analysts are convinced that within a few years tourism can become the driving force for the whole country. And in this way it will be possible to transform The Great Italian Beauty into our economic miracle.
