The colors that never disappoint us on the catwalk
We are the ones to choose the colors that we will see in the magazines next year.
What the catwalks offer us every season is nothing more than the result of an in-depth study on people's tastes.
Don't worry, we are not spied on. Based on the purchases that are made and the very specific requests that customers expose to merchants or larger companies, it is possible to make an estimate. Sure, approximate, of customer preferences. So as not to disappoint them and always satisfy the desires of consumers.
In fact, in most cases, seasonal colors are welcome and create sales exploits. Just think of the fluo that in 2015 colored Italy with the bright tones of pop art.
"That's exactly what I was looking for!"
One wonders how it is possible that every year the colors we see parading are exactly what we were looking for.
We peek them in the shop windows. They are proposed to us in various other ways, they appear in front of us or we see them wearing them in the streets of our city. And they are exactly what we want.
This happens because during the seasons a series of information is collected regarding the colors and preferences of users.
Experts know by now: research is carried out in the studies to understand which is the direction to follow and not to disappoint anyone.
Among the colors of the upholstery, paints, wallpaper, or the various requests of the tailors. Each element is enough to draw seasonal fashion out of it. A brief investigation is then carried out on the most popular colors et voilà! The pantone of the year will present just what we wanted.
The desire that materializes: this year cream, mustard and ocher
So this time it will be better to say that the colors we have chosen ourselves to show off are light, pastel and delicate shades. After the avio and the blush pink of this spring-summer, the yellow, the cream and the mustard color are arriving.
To improve every year and to satisfy the tastes of consumers, this quick survey is launched. Fashion houses have implemented precise and subtle methods over time: a way to play it safe and mix the hand and experience of stylists with consumer preferences.
So in the end it is always us who choose what we want to wear between style and color. This is why every year we will never be disappointed with the choices that someone else seems to be making in our place.
It is not a persuasion technique, rather it is the customers who act as a compass on the orientation that will be the boom of the following year.
