Special hugs not only because we need them in this difficult period but also because they are good. One of the large Italian companies, leader in the production of products bakery, she married the charity campaign "#NoiConGliInfermieri". Who is it about? Mulino bianco, is the brand that is part of “Barilla” and which is distributing special packages of its well-known “abbracci” biscuits to allocate the proceeds to those at the forefront of the pandemic. In fact #NoiConGliInfermieri is the solidarity fund created by the National Federation of Professions Order nursing (Fnopi) which, in Italy, represents over 450 thousand nurses.
Pack "Hugs" intended to raise funds for nurses
The solidarity project launched by the company is aimed at supporting the category of nurses and their families. The staff who have been fighting on the front line against Covid in recent months. The particular packaging of the “Abbracci” biscuits is easily recognizable, because it has a light blue color and the design of a stethoscope. And an inscription "These hugs are for them". The proceeds from the sale of these packages, up to two million euros, will be donated to the fund established by the national federation.
"Since the beginning of the emergency, the Barilla Group has expressed its closeness to the Italians - said Julia Schwoerer, Mulino Bianco vice president - we have chosen to take this new step through Mulino Bianco, which has always brought people happiness made up of small things, full of meaning and emotions, just like a hug. The 'Hugs for the Nurses' are not just cookies, but a way to make all the nurses in Italy feel that we are with them. The employees of our factories helped us to make the special packages in time, also working during the Christmas period to support the Fnopi campaign and to concretely bring our closeness to those who have taken care of others in recent months. time of need ".
The gestures that make the difference
And in this period where the word social distancing has now become the most hated but also the one to be respected first of all, a symbolic hug becomes meaningful. There are many photos and images of the embrace rooms made in health facilities, where with every precaution, gloves and transparent barrier, family members are allowed to touch and hug a sick relative. "If a hug can make a difference, what can millions of hugs do?”Says the Mulino Bianco campaign. The packages presented in the first days of this 2021.
The solidarity campaign of the Nurses Federation with the slogan #NoiConGliInfermieri Many have joined the campaign promoted by "Fnopi". In seven months, 4 million euros have been raised, of which almost 2 million have already been earmarked for nurses in difficulty. The proceeds from the sale of the Mulino Bianco “Abbracci” aim to reach the sum of two million, in order to be able to reach other families of nurses and give significant help in this emergency.
