The best known spreadable cream in the world, Nutella, puts the jar in it. In collaboration with Enit the National Tourism Agency, from the 12 October 2020 in fact, "I love you Italy", a campaign to enhance and promote the beauties of our country.
“Ti amo Italia” Nutella for Italian tourism
Enit has decided to support tourism in Italy by establishing a collaboration with Ferrero. From next month on the shelves of our supermarkets you can find jars of Nutella, "branded" by the National Tourism Agency. A special edition with an evocative name "I love you Italy" made up of 30 jars. A particular special edition that will see on the packages of the spreadable cream as many characteristic places of our Italy. From North to South, the beauties of our country will be shown and told.
Ferrero is no stranger to limited editions of Nutella jars. Characters from comics and TV series have always accompanied the breakfasts of Italians and beyond. Just as anniversaries and events were celebrated: Valentine's Day, Christmas, Easter. Or the search for the twin jar or the celebration of contemporary artists. In this year in which our Italy needs support to increase local tourism, Nutella is once again the undisputed protagonist, celebrating its Italian character.
The beauty of Italy on a nutella jar
“Ti amo Italia” touches all Italian regions and villages, islands, cities, the sea and the mountains will be immortalized on the sweet jar. The CEO of Ferrero Commerciale Italia, Alessandro D'Este, states that the limited series “It was created in collaboration with Enit, to enhance and promote the Italian territory and spread greater awareness of the beauty that surrounds us and how these places are close at hand and accessible to all”.
And in a difficult time for a strategic sector such as tourism, collaboration with the Tourism Agency is essential to enhance the greatest national wealth: “The beauty of Italy itself, the true and real one, made up of nature and art, cities and villages, seas and mountains, the one that the whole world envies us”. By framing a QR code on the packaging, then, it will be possible to access multimedia contents and an immersive virtual reality experience and virtually visit the 30 locations.
"I love you Italy" to grasp the good you don't need to go far
So a journey that of "I love you Italy" which will allow you to get deeply into the local realities and to be able to savor and learn about the characteristics of the territories, the history, the culture, the cuisine, which will be revisited in a Nutella key. A format that will therefore make it possible to make little-known places protagonists and appreciate the uniqueness of the richness of the beautiful country, made up of places, but also of people and stories.
As stated by the President of Enit Giorgio Palmucci: "This project will contribute to affirming the Italian character and the excellence of Made in Italy with an immediately recognizable brand" and to realize "A multisensory journey to involve each person in a suggestive and inexhaustible storytelling of visual and gastronomic experiences". After all, it has always been like this, to be happy you have to grasp the good from life and to do this you don't need to go far, sometimes you just need to look around. Once again we can say by repeating the most famous slogan: What world would it be without Nutella?
The locations that will be found on the jars
The places represented by the jars are: Abruzzo: Gran Sasso; Basilicata: Matera; Calabria: Arco Magno of San Nicola Arcella; Campania: Faraglioni of Capri; Emilia Romagna: Porticoes of Bologna; Friuli Venezia Giulia: Savorgnano Vineyard - Fusine Lake; Lazio: Civita di Bagnoregio - Monte Circeo - Via Appia Antica; Liguria: Cinque Terre 9; Lombardy: Lake Como; Marche: Hills of San Severino; Molise: Waterfalls of Santa Maria del Molise; Piedmont: Langhe - Monte Rosa - Lake Maggiore; Puglia: Alberobello - Roca Vecchia; Sardinia: Maddalena Archipelago - Su Nuraxi di Barumini; Sicily: Scala dei Turchi - Stromboli; Tuscany: Val d'Orcia; Trentino Alto Adige: Adamello Brenta Park - Lake Braies; Umbria: Piani di Castelluccio; Aosta Valley: Gran Paradiso; Veneto: Venice - Burano.
