Holidays at the end of the year, the desire of foreign tourists for Italy is always stronger. After the restrictions due to the pandemic emergency, thanks to the sunny days and high temperatures, the accommodation facilities in the Belpaese continue to be sold out. And even in the museums and art galleries, in the symbolic monuments, Italy is literally and peacefully invaded by foreigners.
Italy and foreign tourists, an endless love
Tiqets, the world's leading online booking platform for museums and attractions that recently received a 60 million dollar funding from Airbnb, collected and analyzed the behavior of its users in the quarter September-December 2022. Interesting thermometer to capture interests , desires, curiosity not only of the citizens of theEuropean Union. In the last quarter the beautiful country was visited above all by French (23,12%), Americans (11,9%), English (11,75%), Germans (8,68%) and Dutch (7%). In addition to food, the top ten most loved places include the Colosseum (33%, especially favored by the Germans and Dutch), the Vatican Museums (22,3%).
La Saint Peter Basilica (7,65%) and the Milan Cathedral (6%). Next to the Pantheon, the Borghese Gallery, at the Uffizi. Unlike foreign tourists, Italians have instead gone in search of villages to rediscover, of nearby territories and towns, in short, of a more local tourism. In first and third place on the podium we find, respectively, the Museum of Illusions in Milan (28%) and that of Rome (10,2%), which arrived in Italy relatively recently. And then there's there'Genova's aquarium (18%), which has always been one of the most popular destinations for Italian families, il Selfie Museum of Florence (6%), the Vatican Museums (9,5%), the Uffizi (7,7%), the Colosseum (6,6%) and the Milan Cathedral (5,9%).
The international crisis does not stop the tourist flow
“Despite a period of great geopolitical and economic uncertainty, with the risk of a recession on the horizon, the tourism sector proved to be extremely resilient in 2022 and this certainly bodes well for next year”. Thus Paolo Fatone, regional director central, southern Europe and Gepo of Tigets. “The key to success in 2023 – he underlines – will certainly be found in the use of technology to support culture and, more generally, in the world of tourism. In this sense Tiqets certainly has a point in its favor since it makes the application of technology to the world of tourism sector one of the strengths in the value proposition on the market. The wish in this sense is that tourism can return to the center of our daily lives, given that traveling is a bit of a metaphor for life, it is also an essential part of it”.