Il tourism in Italy Italy continues to be one of the cornerstones of the national economy, with constantly growing international flows and renewed enthusiasm among Italian travelers. But who chooses Italy for their holidays? Where do Italians go when they decide to explore the world? And above all, where do Italians living abroad choose to go? All the data and destinations for Italian tourism around the world for this summer 2025.
Italian tourism in the world: some data
In 2024 Italy strengthened its role among the tourist destinations The world's most beloved destinations, recording over 68 million international arrivals and confirming its fourth place in global tourism. This result is driven by the allure of its art cities, natural landscapes, and cuisine, with foreign spending exceeding 55 billion euros and a positive tourism balance of over 21 billion.
The flows come largely from Germany, France, the United Kingdom, Austria and Switzerland, but interest from the United States, China and India is also growing.
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Outbound tourism is also on the rise: around 30 million Italians have chosen theabroad for the holidays, favoring Spain, Greece, France, Croatia, and Portugal. Travelers are primarily adults between 55 and 64, with medium-high incomes and a growing interest in cultural and relaxation experiences.
Italy continues to attract and inspire. The forecasts for the summer holidays 2025 confirm further growth, with strong demand from both Europe and long-haul markets, in an increasingly sustainable and authentic tourism.
Tourist destinations for Italians living abroad
A constantly growing tourist segment is represented by Italians residing abroad, who return to their homeland every year for holidays or choose other destinations based on cultural, family or practical ties.
This involves millions of people, often second or third generations who maintain a strong emotional bond with Italy, and who organize their summer trips not only for tourism, but also for family and identity reasons.
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The most popular destinations remain the regions of origin: the Southern Italy and the islands are particularly attractive for those returning to visit relatives and childhood homes, but the center and north also record significant influxes, especially in areas linked to historical emigration such as Veneto, Lombardy, and Emilia-Romagna.
Many, however, choose to travel to other European destinations, taking advantage of geographic proximity and discounted fares from countries like Germany, Switzerland, Belgium, and the United Kingdom. Popular summer destinations also include Spain, Greece, and major European capitals.
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