Tech gifts are constantly on the rise
Christmas gifts will be smarter and smarter. Smart appliances, smartphones, even internet-connected clothing. But the problem that is being created is that of user privacy. A survey conducted by Ericsson highlighted how people are convinced that they will lose all kinds of privacy in the coming years. Indeed, connectivity is increasingly pervasive in everyday objects. Just think about how many apps we have on our phone and how many of them collect sensitive data without our knowledge.
Everything we do is recorded and analyzed
It might seem like a conspiracy theory, but in fact every choice we make on the web is designed for market purposes. Advertising is no longer designed for a large audience, but targeted at the individual, based on searches made in search engines or purchases made online. Moreover, very often we ourselves, in a more or less unconscious way, provide sensitive data to the market. This happens for example when an app asks us to access our contacts and we accept.
Leave the children alone!
Unfortunately, this system is also used to spy on children. The European Consumer Organization has warned against buying some hi-tech toys. In particular, My Friend Cayla and I-Que Intelligent Robot, available in Italy on the online market, ended up under accusation. Both puppets come with a smartphone app. This app has permission to access all toy peripherals. This means that by hacking the system anyone could see, hear and perhaps even talk to a child while playing. Apart from hackers it is not known how the manufacturers could use the received data. Certainly not even Orwell could have imagined a more devious big brother, so beware of technological gifts.
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