Receive the daily shopping that we are generally used to doing at the supermarket directly at home? Now you can, first of all in Lombardy. With the pandemic we are experiencing, we have increased our shopping on e-commerce sites. Thanks to the lockdown we had the convenience of not moving to buy many things that are part of our daily life. But the expense of food products is not that much yet. Or at least not entirely. Now the revolutionary novelty that residents of the Lombardy region will be able to take advantage of at first. But surely this service will soon be extended throughout the peninsula. We are talking about Amazon fresh the new post-sales service of the US multinational destined to upset our habits even more.

Amazon fresh poster
The advertising sign of the initiative

Amazon fresh, traditional gastronomy products at home too

Not only meat such as the Scottona di Chianina di Lombardia Carni or the Black Angus of Carni dal Mondo, also fruit, fish. As well as organic products, household necessities and even some products sold by Italian startups, such as the Sicilian Komoosee and Assai. These offer local artisanal products such as Modica chocolate and dried tomatoes. And in the list of Amazon fresh there are also products of mycookingbox, startup from Lombardy, which offers boxes for cooking with all the ingredients. All this to prepare gourmet dinners and the best traditional dishes without going to the restaurant. But in our home.

Products for sale with amazon fresh
The supermarkets where to find the products for sale with this service

How the new Amazon fresh service works

To take advantage of this post-sales service they can be Prime users. The company is promoting it first of all in Milan and in the hinterland, Cologno Monzese, Rho and Opera. The choice for shopping will be on "U2 Supermarket" or "Amazon Fresh". You can also choose the time slots when to receive the shopping, from 8 to 24. And then 7 days a week, without additional costs for orders over 7 euros. And then by spending 50 euros more it is possible to reduce the window to a single hour.

"We know how much Amazon Prime customers in Milan love the convenience of receiving their shopping within the day- observes Camille Bur, head of Amazon Fresh for Italy, Spain and France-. E we are thrilled to be able to offer them an even better shopping experience with Amazon Fresh. From today, our same-day shopping delivery service on Amazon.it is enriched and completed, which also includes the offer proposed by U2 Supermercato, our sales partner in the city ”.

An amazon fresh worker
Thousands of company workers pack the packages

The service extended to other regions

But Amazon fresh does not stop only in Lombardy. Indeed, the company announces that within the year it will also be extended to other Italian cities starting from the capital Rome. Are you ready for this new convenience? Surely this new service will allow us to meet the needs of many people who work and who are unable to do their daily shopping. And then in this period that we are living in red areas and travel limits, it is undoubtedly a not indifferent convenience. However, it must be said that in many cities, especially in the provinces, merchants have equipped themselves to promote their products online as well. A way to help a sector in particular difficulty at the moment and above all to enhance quality. So these new services are welcome, but never forget to help the small economy and the businesses we have nearby.

Shopping at home with Amazon fresh, a new service in Milan last edit: 2021-01-28T14:00:00+01:00 da Federica Puglisi

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