Artificial Intelligence transforms everything it touches. The change we are experiencing affects us closely, not only in the field of marketing and communication, but also in everyday life. Companies, whether small, medium or large, that want to succeed in doing business and remain active on the market, must be able to ride the wave of this intelligent transformation.
Among the many innovations that AI is bringing, there is also a significant change in SEO Management and in 'use of search engines.
AI-Powered Content Optimization
Since 2023, artificial intelligence algorithms have been increasingly incorporated into the structure of traditional search engines. A real turning point in AI in search engines, with Bing which has integrated Chat GPT 4.0, and Google which is about to launch the Search Generative Experience also in Italian, which does not only concern the ability to identify more precise answers to search keywords. Thanks to the integration of machine learning and natural language processing, in fact, the engines are able to more accurately understand the intent behind users' questions and to develop more relevant results.
Machine learning algorithms based on artificial intelligence thus prove to be an extremely effective tool for User behavior analysis and search models to identify trends, which are then adapted to the search results. Also thanks to artificial intelligence, it becomes easier for search engines to understand and classify various types of content, whether text, images, or videos.
This action helps improve the accuracy of search results, provide more accurate answers and help users find the information they need much faster. This also happens when questions are asked in natural language and users do not use specific keywords, since, with the spread of virtual assistants (Crab, Alexa e Google Assistant), search engines are increasingly receiving requests for information via voice.
As anticipated, thanks to AI, the SEO sector has found itself going through profound changes in the field of content. This does not mean, as one tends to mistakenly think, that the figure of the SEO specialist will be replaced by artificial intelligence. Using intelligent tools such as ChatGPT, which allows you to optimize writing and revision time, allows you to produce texts that are more in line with current SEO algorithms.
Machine learning and natural language processing, which analyze large amounts of data, can help identify trends in new keywords, monitor keyword performance over time, and identify opportunities to target more specific and less competitive long-tail keywords. And, most importantly and fundamentally for the lead generation, to Optimize existing content to improve your search engine rankings, such as by providing keyword density advice and improving your page's on-page optimization.
Clearly, following these steps, the work of the human copywriter is fundamental, who perfects the drafts produced by the AI algorithms to obtain texts in line with the EEAT concept (Experience, Expertise, Authoritativeness, trustworthiness), the four determining factors for optimal indexing on Google, and therefore for creating content that manages to emerge in searches.
The importance of SEO
SEO and AI therefore become two tools/strategies that work synergistically for the same cause: increase the visibility of a website and improve your position in search engine rankings, which concern unpaid results (called search results) pure o organic).
Relying on SEO to position your website on search engines is a choice that every company and every professional must understand the importance of, since this set of strategies and practices optimization for search engines is used to improve various aspects of a website. From optimizing the site structure to the HTML code, from textual content to managing incoming and outgoing links, all activities that an expert SEO consultant like Richard Pellicano It is carried out based on the study of the Google algorithm and its periodic updates, to make the sites more attractive in the eyes of the algorithm.
What does an SEO consultant do?
The SEO consultant's task is to improve the position of the sites of companies and professionals on search engines, putting into practice a series of analysis, optimization and monitoring techniques thanks to which they can attract more organic traffic, improve visibility and increase the number of potential customers who find that specific website in question.
After improving the positioning and making the site appear among the first results of Google, the SEO consultant's work has not achieved the objective, which becomes, instead, that of ensuring that the site remains stable in that position, surpassing all competitors and attracting highly qualified traffic.
Leave a comment (0)