After the Christmas holidays, the rush for business enters a new phase with the eagerly awaited arrival of winter sales 2024. This period offers consumers the opportunity to grab warm clothing and accessories for the winter at discounted prices. In this period we must be careful not to fall into the traps of false deals. A guide with the start dates of the sales in each Italian region, the rules to follow and valuable advice to avoid unwanted purchases.
Winter sales 2024, rules and advice
The dynamics of the balances introduce new directives that require compliance from merchants. From the clear display of original and discounted prices to consumer rights. Special attention to how to prevent breaches during sales is also crucial for all retailers.
With the shadow of false sales lurking, it is imperative that consumers protect themselves from it scams and misleading offers. Establish a budget. Conduct prior pricing research and remain vigilant against online scams these are just some of the recommended strategies to avoid falling into the traps of fake deals.
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The advice in detail: Define the budget and draw up an accurate list of needs;
Conduct careful prior research on the prices of the products of interest, in order to evaluate the real convenience of the discounts offered during sales;
Carefully examine product return policies and compare prices between different online storefronts or physical stores;
Remain vigilant to potential online scams by ensuring you shop exclusively at reliable websitesi and safe, and carefully checking customer reviews.
Dates region by region
Here is a summary of the start and end dates of the winter sales region by region:
- Abruzzo: from 5 January for 60 days, possibility of promotional sales at any time of the year.
- Basilicata: from 5 January for 60 days, ban on promotions in the 30 days before the sales.
- Calabria: from 5 January to 6 March, promotions are prohibited in the 15 days preceding the sales.
- Campania: from 5 January for 60 days, ban on promotions in the 30 days before the sales.
- Emilia Romagna: from 5 January to 4 March, ban on promotions in the 30 days before the sales.
- Friuli Venezia Giulia: from 5 January to 31 March, possibility of promotional sales at any time of the year.
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- Lazio: from 5 January for 6 weeks, ban on promotions in the 30 days before the sales.
- Liguria: from 5 January to 18 February, ban on promotions in the 40 days before the sales.
- Lombardy: from 5 January to 4 March, ban on promotions in the 30 days before the sales.
- Marche: from 5 January to 1 March, promotions are prohibited in the 30 days preceding the sales.
- Molise: from 5 January for 60 days, ban on promotions in the 30 days before and 30 days after the start of the sales.
And yet:
- Piedmont: from 5 January for 8 weeks, ban on promotions in the 30 days before the start of the sales.
- Puglia: from 5 January to 28 February, ban on promotions in the 30 days before the sales.
- Sardinia: from 5 January for 60 days, ban on promotions in the 40 days before the sales.
- Sicily: from 5 January to 15 March, possibility of promotional sales at any time of the year.
- Tuscany: from 5 January for 60 days, ban on promotions in the 30 days preceding the sales.
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- Umbria: from 5 January to 5 March, possibility of promotional sales at any time of the year.
- Valle d'Aosta: from 3 January to 31 March, ban on promotions in the 15 days before the sales.
- Veneto: from 5 January to 28 February, ban on promotions in the 30 days before the sales.
- Autonomous Province of Trento: for 60 days, traders freely determine the sales periods.
- Autonomous province of Bolzano: each district has a different period, check the dates on the Confcommercio page.
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