Il Bridge of the Immaculate Conception anticipates a significant turnout of Italians traveling, estimated at over 7 million, with a total expected expenditure of around 2,7 billion euros for overnight stays in tourist facilities and short-term rental homes. The analysis conducted by the Confcommercio Tourism Observatory finds that, although the trend is in line with 2022, there is a slight contraction of average spending, a sign of greater attention to investments by travellers.
Long weekend of the Immaculate Conception, Italians travelling
The report from the Confcommercio Tourism Observatory, in collaboration with SWG, highlights a significant increase in holidays abroad, going from 11% to 18%. This trend is particularly pronounced among young people, singles and those who prefer longer stays. The sentiment of families, analyzed in the context of the report, shows a dichotomy between the desire to return to habits pre-pandemic and the uncertainty arising from international contest.
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Around 500.000 Italians have recently given up on previously planned trips, highlighting a cautious attitude. Furthermore, more than half of those interviewed indicated that, in the winter period, the final decision to take a holiday will be made at the last moment or will be influenced by the opportunities available. These data reflect a cautiously optimistic attitude towards travel in a context of global uncertainty.
The most popular destinations
The most popular destinations for the Immaculate Conception period include cities of art, mountain resort and coastal destinations, with a particular appreciation for the Christmas atmosphere amplified by the markets spread across different regions. Abroad, the major European capitals and some more remote exotic destinations have a strong appeal thanks to the pre-Christmas atmosphere.
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Cna Turismo projects a notable turnover of 6 billion euros for the Immaculate Conception period, confirming the level of performance of 2019. The hotel and non-hotel facilities will welcome a total of four million holidaymakers, of which 1,6 millions will be foreign origin. Foreigners, both from the Eurozone and from extra-continental countries, demonstrate a propensity to prolong their stay duration of the holiday, with an average of three nights. Among the foreigners, North Americans, Asians and Brazilians stand out, fascinated by the snow-covered slopes, the cities of art and the spa resorts, showing a particular interest in food and wine and the various activities in the area.