The Kering group recently made official the appointment of Pierpaolo Piccioli as the new Creative Director of Balenciaga, effective July 10, 2025. This appointment represents the beginning of a new phase for the prestigious Spanish-French fashion house, which thus closes the chapter marked by over a decade under the direction of Demna Gvasalia, recently appointed to the creative leadership of Gucci.
Pierpaolo Piccoli: a change of artistic vision
Pierpaolo Piccioli, recognized for his radically romantic and inclusive aesthetic vision matured, above all, during his long experience as Valentino, is preparing to introduce a new creative sensibility to the house of Balenciaga.
His approach, centered on refined tailoring and an emotionally engaging aesthetic, represents a significant change of direction compared to the provocative and conceptual stylistic figure that characterized the entire era of worthy.
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On the occasion of his inauguration, Piccioli stated that Balenciaga is the result of the commitment and the path traced by many figures over time and, despite continuous transformations, has been able to maintain its fundamental aesthetic values.
Its official debut will take place during the Paris Fashion Week October 2025, with the presentation of the spring/summer 2026 collection. A highly anticipated event, which could mark a return to the couture spirit of the maison's origins, founded by Cristóbal Balenciaga in 1919.
Implications for the luxury sector
Piccioli's appointment is part of a context of creative renewal within the Kering group and the luxury sector in general.
With this choice, the group Kering, aims to strengthen Balenciaga's identity, combining a true marriage that combines historical heritage with a contemporary and inclusive vision.
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Thus, with his ability to blend emotion and innovation, Pierpaolo Piccioli promises to redefine Balenciaga's identity. The foundations are laid for a new era based on a sophisticated and authentic perspective that speaks to the present, but certainly does not forget the roots of the house.
The fashion industry is closely watching how this new direction will influence the evolution of the brand and the global luxury panorama.
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