The world's most loved spreadable cream celebrates an extraordinary milestone: Nutella celebrates 60 years of history. Created in 1964 by the Ferrero family, Nutella has become a global icon, a symbol of sweetness and shared happiness. We retrace the history of this legendary product, explore some fascinating curiosities and celebrate a long-awaited novelty for consumers: the release of the vegan dairy-free version.
Nutella celebrates 60 years, the birth of a myth
The history of Nutella has its roots in the post-war period, in an Italy still struggling with the scarcity of food resources. In this context, Pietro Ferrero, a pastry chef from Alba, Piedmont, came up with an ingenious solution to make up for the cocoa shortage.
By mixing hazelnuts, sugar and a modest amount of cocoa, he created a sweet paste known as “giandujot“. This product, initially sold in blocks, marked the starting point towards what would become the famous Nutella.
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It was Pietro's son, Michele Ferrero, however, who gave the real innovative impulse, perfecting the recipe and transforming the original Giandujot into a Spreadable creamOn April 20, 1964, the first package of Nutella rolled off the production lines of the Ferrero factory in Alba.
The name, the result of a combination of the English term “nut” (hazelnut) and the Italian suffix “-ella”, evoked sweetness and harmony, marking the beginning of an unprecedented success story.
Nutella: A Cultural Phenomenon Between Curiosities, Records and Innovations
Nutella is not just a spreadable cream, but a true global cultural phenomenon. Here are some curiosities that tell the incredible impact of this product:
- A worldwide successNutella is present in over 160 countries and every 2,5 seconds a jar is purchased somewhere in the world.
- Extraordinary consumption: The jars of Nutella sold in a year could circle the Earth more than 1,8 times.
- World Nutella DayFebruary 5th is the World Nutella Day, a day dedicated to celebrating this delight with recipes and global events.
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- Secret ingredientsThe Nutella recipe has remained almost unchanged over time, with the exact details jealously guarded.
- Symbol of creativity: In 2007, Ferrero launched a competition for personalized labels, receiving thousands of artistic proposals from all over the world.
Recently, Ferrero responded to the growing demand for plant-based products with the launch of Vegan Nutella. Free from milk and animal derivatives, it maintains the unmistakable flavor of hazelnuts and cocoa, offering a delicious alternative for vegans and people intolerant to lactose, demonstrating Ferrero's commitment to adapting to the needs of an ever-changing market.
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