Exhibition fairs and other events of the same type are the preferred context for the distribution of branded material, that is gadgets and accessories customized with the company logo or brand. Articles of this type also represent a marketing lever, as they serve to consolidate the identity of the brand and are able to express the values that characterize the brand. According to the principles of visual marketing, in fact, a physical object - by virtue of a unitary perception and no longer sectorial - is able to convey a message. Companies can therefore exploit this communication capacity by distributing branded gadgets and accessories for promotional purposes. The paper bags, that is the personalized shoppers like those present in the catalog of Mistershopper.it.
Il marketing it has assumed a capital importance in the management of the business by companies, regardless of the sector of competence; digital innovation, which began in the XNUMXs, has revolutionized the tools and languages used to promote products and brands, making advertising communication faster and more invasive and making it reach an extremely high number of users in ever shorter times. Yet, unlike what one might think, modern marketing is not only 'digital' but also includes strategies and solutions of a different nature, based on 'analog' communication but, not for this, less effective. Below, we see what are the main 'non-digital' marketing initiatives that companies can undertake to promote their business.
Exhibitions and trade fairs
After the backlash caused by the Covid-19 pandemic, the exhibition sector has got back on track, offering millions of companies the opportunity to get back in direct contact with potential customers. The events of an exhibition nature still represent an enormous resource for those who want to make their brand known, thanks to the possibility of interact directly with the public. For a company that also wants to focus on this type of marketing, it is advisable to plan participation in at least one of the main exhibitions or fairs (related to its market sector), trying to set up an attractive stand or pavilion, able to communicate the mission and vision that characterize the company.
Print advertising
The use of 'printed' material (which includes, among others, the distribution of brochures, the application of decals on company vehicles and the creation of posters and the like) remains an excellent marketing tool today. Naturally, to make the most of the communicative potential of this kind of solutions, it is necessary to carefully identify the contexts and the distribution target (as regards brochures or business cards) or the placement of posters and billboards.
Business cards
While it is true that, especially for freelancers, a personal website acts as a 'business card' in the digital dimension, at the same time paper tickets should not necessarily be set aside. Having your own business card, on which the e-mail address and a telephone contact are shown, is however important; potential customers, in fact, may not remember the name of the website (if communicated only in oral form) and having a practical reminder at hand can always be useful.
Local events
Regardless of the market segment in which it operates, it is important for a company to integrate with the territory and local communities. For this reason, a good non-digital marketing strategy cannot neglect participation in local events, through sponsorship or the setting up of a stand through which to promote products and services. Also in this case, the distribution of business cards and branded material plays a role of primary importance for the promotion of company activities.
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