Luca Cena, most followed antiquarian bookseller on social media

In the post-Covid period, Luca Cena he has eagerly embraced the potential of social media to spread his passion for ancient books. Antiquarian bookseller by profession, Luca has been able to reinvent himself in the digital environment, exploiting online platforms to capture the interest of thousands of enthusiasts with his irresistible content and thus transforming his traditional experience into a new digital adventure.

Luca Cena, antiquarian bookseller and influencer

Specializing in tracking down, buying and reselling rare volumes and unique manuscripts, Luca Cena has made it his mission to make these precious works accessible to even the youngest audiences.

Through an unparalleled knowledge of the world of ancient books, Luca aims to share a extraordinary cultural heritage, thus turning his passion into a viral phenomenon on social media.

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From anatomical tables by Giuseppe Bossi to the travel diaries of 1852, up to the alchemy manuals that reveal ancient recipes for the philosopher's stone, Luca Cena offers a fascinating journey through the centuries of literary history.

His modern and engaging approach to the profession of antiquarian bookseller has aroused interest not only among the most expert collectors, but also among the most curious young people, thus making the world of ancient books accessible to a new generation of enthusiasts.

From the White Lands Rare Books bookshop in Turin to social media

Both his parents are antiquarian booksellers. Luca Cena after completing the studies in law followed by a year of internship, he realized that that was not his path.

So he decided to join his parents in their library, starting a new adventure. Subsequently, together with her mother in 2019, she opened "White Lands Rare Books“, the current bookshop where they operate.

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With a broad base of over 173.200 followers on TikTok, Luca Cena has demonstrated that the world of ancient books retains enormous appeal, even in the digital age.

Through his engaging and informative videos, Luca not only celebrates the rich cultural heritage of ancient books, but also opens doors to newbies and intrigues teenagers.