The invention of the new born device is entirely made in Italy to counteract distractions in the car while driving and in particular the use of mobile phones, is called LIM, acronym of "life is more”And was born from the homonymous Start up which holds the patent.
How many times, while traveling by car, has it happened to us to see cars around us that perform absurd maneuvers and then as we approach we realize that the driver is busy typing on the keyboard or watching social media content or reading news. Unfortunately this is a well-established and increasingly frequent practice known to all those who travel by car on a daily basis. The data relating to this phenomenon are impressive, it is the first cause of an accident, the ISTAT in fact estimates that 25% of road accidents are caused by distraction due to the use of mobile phones while driving (but in fact the percentage could also reach the 60-70%).
In 2018 only in Italy to this phenomenon alone, about 855 deaths and 65.000 injuries are attributed, including many serious ones. 2019 had roughly the same numbers, while in 2020 and 2021 the numbers, for obvious reasons, decreased. Unfortunately, very often we hear news or see videos of tragic accidents to which we cannot give an explanation and we know that almost always the cause is distraction, today there is a new device, unique in the world, developed with Computer solutions. Vision for the training of the AI that is able to recognize when the driver of a car carries out irregular actions regarding the use of the mobile phone.
How LIM works
LIM could make a big contribution to insurance companies and law enforcement agencies during checks and in the event of an accident. The small electronic device, once installed in the car, ensures that the driver does not get distracted by using the smartphone improperly, in fact, it does not intervene if the driver uses it in the ways permitted by the CdS and also does not interfere with the passengers' mobile phones. Once LIM understands that the driver is using the mobile phone in an improper way, it "alerts" him by means of a sound and light signal, at which point the driver has the time necessary to put the phone away and end the call, insert the earphones, activate the hands-free or stop to continue, if none of this happens, LIM sends a report to a central server to which it is connected via Sim and, optionally, a photo while the infringement occurs, all in compliance with privacy. LIM does not intervene on cell phone activities but is a deterrent, a tool that "educates" the driver by encouraging him to use the phone in the permitted ways.
To reduce the number of road fatalities
One thing is certain, once the device is installed in the car, the mobile phone must be used in the correct way and provided for by the regulations in force. The device in its final version will be ready shortly, the prototype exists and the TRL8 development phase is nearing completion; The mission of the start-up is to see the number of these incidents gradually decrease thanks to the use of IWB and its more or less widespread diffusion would certainly give important results. The goal is to contribute with numbers, to the achievement of the target established for 2030 (PNSS) for the reduction of road fatalities by 50% and the pursuit of the "ZERO VICTIMS" goal by 2050. LIM can undoubtedly be considered a new ADAS that could be installed by default in production cars and also after sales, contributing together with the other safety systems available, to the achievement of the objectives set. The project recently participated in an important contest, winning the first prize in the Artificial Intelligence section, in front of an important audience of about 200 CIOs of as many companies and receiving significant praise regarding the strong ethical-social value of the project itself.
The mission of the start up is: "MORE LIMS INSTALLED MORE LIVES SAVED"
Leave a comment (0)